"We believe that Reba embodies the Whirlpool
David Swift, Executive Vice President of
Whirlpool North America
Whirlpool announced today it will sponsor
the 2004 Reba McEntire concert tour to benefit
Humanity International. The concert tour will begin June 4 in
Connecticut and visit more than two dozen cities across the U.S.
to raise awareness and support for Habitat for Humanity.
Whirlpool donates a refrigerator and range to
every Habitat for Humanity home built in North America and
thousands of Whirlpool employees have volunteered their time to
local Habitat builds in their hometown communities. Whirlpool
has donated approximately 40,000 appliances to Habitat since
1999 as part of its $25 million commitment to the organization's
More than Houses campaign, which will build more than 100,000
new homes by 2005.
"It's an honor for Whirlpool to sponsor one of
our country's greatest musical artists and supporting Habitat
for Humanity at the same time," said David Swift, Executive Vice
President of Whirlpool North America. "We believe that Reba
embodies the Whirlpool brand image -- as she is a successful
career woman, mother, and homemaker and is also committed to
various humanitarian causes. Reba's tour provides us with the
opportunity to go directly to our consumers, talking to them
about Habitat for Humanity in a new way and align ourselves with
a terrific performer."
Millard Fuller, founder and president of Habitat
for Humanity added, "Whirlpool and Habitat for Humanity are both
committed to providing safe and affordable homes to communities
across the country. We are thrilled to be joined by Reba
McEntire in this effort, as we work to help families in need by
inspiring hope and building lives, one home at a time."
Earlier this month Whirlpool Corporation
announced it would extend its commitment to Habitat for Humanity
into Europe. Habitat for Humanity plans to construct 200 homes
in Europe this summer and Whirlpool will provide a range,
refrigerator and washer to each one. The employees of Whirlpool
Europe will be among the volunteers who build the homes. The
first phase of this program will help improve the lives of
approximately 1,000 people who currently live in sub-standard
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