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"Among $1 million-plus firms, women are more
likely to have started their businesses (73%) than the men
(60%), rather than having purchased, inherited, or acquired
them in some other way"
From study: The Leading Edge
Women- and men-owned businesses with revenues at
or exceeding a million dollars have key differences despite
sharing business goals and practices. Women are less likely than
their men counterparts to use credit and equity financing and
are more likely to rely on the Internet and e-commerce to grow
their businesses. The study, entitled The Leading Edge:
Women-Owned Million-Dollar Firms, was conducted by the
Center
for Women’s Business Research and underwritten by AT&T and
KeyBank.
Among $1 million-plus firms, women are more
likely to have started their businesses (73%) than the men
(60%), rather than having purchased, inherited, or acquired them
in some other way. “Clearly women are demonstrating their
business savvy by starting and building such successful firms,”
said Myra M. Hart, Chair, Center for Women’s Business Research
and Professor, Harvard Business School. “And it is clear that
continued growth is a priority. When asked about their goals,
women leading $1 million-plus businesses are just as likely as
their men counterparts to state that they want to expand their
business and retain ownership (approximately 76% for both).”
Women owners of businesses with a $1 million or
more in revenues exhibit a substantial degree of financial
sophistication, and in most respects, their financial structure
and practices are similar to those of men-owned $1 million-plus
firms.
However, women-owned $1 million-plus firms do
differ from their men-owned counterparts in their use of two
critical sources of financing – commercial credit and equity.
Women-owned businesses with revenues at or
exceeding a million dollars are less likely to utilize
commercial loans or business lines of credit than their men
counterparts (56% compared to 70%). It is very unusual for women
or men to use equity financing. Nonetheless there are
significant differences between the two groups. Only 4% of women
owners of million-dollar-plus firms have raised private equity,
compared to 11% of the men. However, women-owned $1 million-plus
firms are just as likely as men-owned $1 million-plus firms to
use business earnings as their primary source of financing and
both groups use an average of four funding sources.
“It’s clear that women who own $1 million-plus
businesses are on a par with men in their business skills, and,
in some cases, ahead of the curve. However, from the study it’s
important to note that women still lag behind their men
counterparts in utilizing funding sources, which means they may
be missing growth opportunities for lack of financial resources
that are available to them,” said Maria Coyne, senior vice
president, Women-Owned Business Initiatives, KeyBank.
The study found other differences between women
and men that position women for future growth. “More than half
(58%) of the women owners of million-dollar-plus firms indicated
that the Internet and e-commerce play a moderately or extremely
important role in their businesses’ growth strategy compared to
35% of men owners of $1 million-plus firms,” said Don Herring,
who leads the AT&T Select Markets division. “This skill in using
and understanding the power of the Internet may provide women
business owners with a competitive advantage as we continue to
become an increasingly e-commerce economy.”
Women are more likely than the men owners of $ 1
million-plus businesses to have a Web site that is capable of
fulfilling online transactions (56% compared to 38%). Firms
owned by women with a million or more in revenues were also more
likely than their men counterparts to sell in the national
market, 25% compared to 15% for men.
Despite these key differences, the business
profile and practices of women and men owners of
million-dollar-plus firms are very similar. When it comes to
financing, women owners of $1 million-plus businesses resemble
their men counterparts more than they do smaller women-owned
firms. Both women and men owners of $ 1 million-plus businesses
use a variety of “bootstrapping” strategies to reduce the need
for outside capital. The most common methods cited include
negotiation of better terms for accounts payable, and speeding
up of customer payments. In addition, women owners of $ 1
million-plus firms are as likely as their men counterparts to
use formal financial reporting practices. They are as likely as
men to regularly produce and be knowledgeable regarding
financial measurement documents such as cash and income
statements, break-even analyses, sales forecasts, balance sheets
and other financial reports.
The industry profile of women-owned $1
million-plus firms is very similar to that of men-owned $1
million-plus firms. A little more than a quarter of their firms
(27% and 28% respectively) are in the service sector and other
industry sectors, such as manufacturing, wholesale trade and
construction, also closely track each other.
Women owners of $1 million-plus businesses are
very similar to men owners of $1million- plus businesses in
their likelihood of having a partner, but they are more likely
to credit their partners for business contributions than their
men counterparts. The women owners of $1 million-plus firms
report a higher average number of contributions (4.8) made by
their partners than the men-owned $1 million-plus firms (3.6).
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