Our
role is to integrate best-in-class resources to advance
Rent-A-Center as the leading rent-to-own chain in the
country
Dave Kirwan, President, Razor
“As part of the recent restructuring of Rent-A-Center marketing
and advertising resources, Razor has been designated as the lead
agency,” said Razor President Dave Kirwan. “Our role is to
integrate best-in-class resources to advance Rent-A-Center as
the leading rent-to-own chain in the country.”
“We selected Razor because of its success in offering retailers
strategic, account management and execution excellence as well
as expertise in seamlessly linking unbundled agency services,”
said Ann Davids, vice president of marketing and advertising at
Rent-A-Center. “They were instrumental in the March 18 selection
of Carat Americas as our new media agency and will support the
RFP process for the creative agency.”
Razor manages $53 MM in capitalized billing for clients
representing 15,000 retail units from its Addison, Texas
headquarters.
