new structure is an unbundling of services that will allow
us to tap best-in-class resources for the various marketing
and advertising disciplines
Ann Davids, VP Marketing and Advertising,
"The new structure is an unbundling of services that will
allow us to tap best-in-class resources for the various
marketing and advertising disciplines we need for our business,"
said Ann Davids, vice president of marketing and advertising at
Rent-A-Center about the Company's decision. "Rent-A-Center has
grown from 700 stores to more than 2,800 stores since 1998, and
during its five-year partnership with Euro RSCG Retail, the
agency has added a lot of value to our marketing."
Davids further stated that Euro may retain portions of the
business after reviews are conducted in the coming months.
"We understand and respect Rent-A-Center's decision," says
Pat Furey, president and CEO of Euro RSCG Retail. "We're very
proud of our accomplishments in helping to build their business
and look forward to continuing to be a part of that process."
Rent-A-Center's storecount stands at 2,800.