Revenue from club programs to prepaid cellular go straight to the bottom line. They allow rental companies flexibility in meeting the competitions rental rates while maintaining overall profits.
Roy Griffaw, Publisher, RTO MAGAZINE

RTO MAGAZINE is the most read print publication in the rental purchase sector. Watch your mailbox for this issue of RTO Magazine. Can't wait? Read this issue online at www.rtomagazine.com.

Alternative Revenue Sources...sounds a bit like alchemy. In reality, these non-traditional revenue streams often make the difference between profitability and “for-sale-by-owner.”

Revenue from club programs to prepaid cellular go straight to the bottom line. They allow rental companies flexibility in meeting the competitions rental rates while maintaining overall profits.
Wheel and tire rental operations carry the promise of a whole new generation of growth.

Financial services, such as payday loans and check cashing, offer revenue opportunities tailor-made for our customers and our systems.

The future is bright. Little will be the same in ten years. Of course, nothing is the same as it was ten years ago. Except, that is, the unending pursuit of value by a group of dedicated, hard working people with a passion for service and a penchant for giving consumers what they want, when they want it.

Roy Griffaw
Publisher
RTO MAGAZINE

In this issue of RTO MAGAZINE:

Contents:

• 10 Questions For Tom Wurm
  By RTO MAGAZINE
  President of Premier Cash Services discusses the future of Payday Loan.
• Entering the Payday Loan Market
  By Robert Frimet
  What you need to know!
• RTO Photo Gallery
  By RTO MAGAZINE
  10 PAGES of Photos from; ColorTyme Winter Operations Meeting, Rent One Managers Conference, Nationwide PrimeTime! and Aaron's Sales and Lease Ownership National Managers Meeting.
• Find Your PR Voice
  By Mamie Salazar-Harper
  Positive PR is sometimes hard to come by. Tips on being your own best promoter.
• FOCUS!
  By Jay Roberts
  Rent to own success is directly proportional to your focus on these key factors.
• RTO 2050
  By Bud Holladay
  What will the rental purchase industry look like in 2050.
• RTO Excellence Profile
  Bruce Emory - RTO Concepts
  BY Lucille Farkas
  “In August of 1992 I opened my first store in Austell, GA - a small town located about 16 miles outside Atlanta. The only cash I had was from my brother and silent partner, Don Emory...
• Don't Slip Up; The lawsuit you prevent may be your own
  By Woody Webb
  Lessons to learn from recent court cases.
• It's A Renter's Market; Customers are still loyal, just not to you!
  By RTO MAGAZINE
  Interview with consumer visionary Sam Bowers.