I’m confident in the product, management team and continued success of the Baseline Licensing Group. Baseline Licensing has created a niche market with a high barrier of entry for competitors with their combination of licensing and furniture.
Lance Johnstone, Defensive End, Oakland Raiders

Johnstone was a 2nd round pick by the Oakland Raiders in the 1996 NFL Draft out of Temple University. He played for the Raiders for his first five seasons, was signed by the Minnesota Vikings from 2001 thru 2005 and returned to Oakland for 2006. Johnstone has amassed 83 sacks and 382 total tackles in his twelve seasons.

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Baseline Licensing Group is excited to announce 12-year NFL veteran defensive end Lance Johnstone as a new investment partner with the company. Baseline manufacturers a line of licensed sports lifestyle upholstered furniture popular in the rent to own and retail sectors including sofas, adult and kids recliners, video chairs, rocking chairs, rugs, ottomans, twin and full sized headboards.

Johnstone was a 2nd round pick by the Oakland Raiders in the 1996 NFL Draft out of Temple University. He played for the Raiders for his first five seasons, was signed by the Minnesota Vikings from 2001 thru 2005 and returned to Oakland for 2006. Johnstone has amassed 83 sacks and 382 total tackles in his twelve seasons.

Baseline’s President Red Barnes is excited that Lance Johnstone is a teammate. “Having an entrepreneur like Lance in our company is such a wonderful fit," Barnes said. "Lance is eager to get involved in our day-to-day operation and I’m excited to hit the road with him. He brings an instant validity to our program, his marketing power and invested interest behind our products is invaluable. The BLG team is ready to provide a white space marketing plan with an innovative new product that can easily be promoted as something fresh for retailers.”

Johnstone’s excitement stems from what he sees on the job, Sundays in the NFL. “Fan is short for Fanatic and that’s what we have in Oakland – fanatics," Johnstone said. "Raider Nation is buying and will buy Baseline’s sports furniture line, as will fanatics of other teams and leagues represented. I’m confident in the product, management team and continued success of the Baseline Licensing Group. I got involved because I believe in BLG and how I can use my current job to help them grow.” Johnstone added, "Baseline Licensing has created a niche market with a high barrier of entry for competitors with their combination of licensing and furniture, the price points make it affordable and defines a new market within both perspective industries."

Baseline Licensing Group is a licensee of the NFL, NBA, Collegiate Licensing Company, Virginia Polytechnical Institute, The Ohio State University, NASCAR, Richard Childress Racing, Hendrick Gordon Licensing, Joe Gibbs Racing and Evernham Motorsports and manufacturer of officially licensed sports lifestyle home furnishings.

The deal was brokered by Legacy Growth Partners, LLC. A business development consulting company that focuses on professional athletes and their entrepreneurial ventures.