The data clearly shows that retailers who offer demonstrations have a greater chance of capturing the sale. Home audio products sell best when they are heard, just as TVs sell best when they display compelling content.
Steve Koenig, Senior Manager, Industry Analysis

Consumers are more likely to buy from a store that provides a product demonstration, according to a survey conducted by the Consumer Electronics Association. In fact, survey respondents reported that the demonstration was so influential that it led them to spend more money or purchase more products than they had originally anticipated. 

“The data clearly shows that retailers who offer demonstrations have a greater chance of capturing the sale,” said Steve Koenig, CEA’s senior manager of industry analysis. “Home audio products sell best when they are heard—just as TVs sell best when they display compelling content.”

Data also indicates that online consumers will spend $10 billion on speakers, receivers, media servers and other home audio products in 2007 according .

Audio sales have been challenged in recent years despite a rising tide of sales for other consumer electronics segments, including flat-panel HDTV displays. However, the results of this study suggest that consumer interest in home theater and an overall trend toward greater realism may be catalysts that help buoy sales of home audio products in the coming years.