There are approximately 600 delivery cube trucks and 500 vans in the process of being re-branded.
Joe Lapekas, owner, TruckSkin

There are approximately 600 delivery cube trucks and 500 vans in the process of being re-branded.

TruckSkin, a leading provider of specialized fleet vehicle graphic programs, has been awarded the fleet re-branding program for Rent-A-Center, the largest rent-to-own operator in the U.S. Work has already begun on the project, which spans 700 locations and involves 1,100 delivery cube trucks and vans across 34 states.

According to TruckSkin’s owner, Joe Lapekas, the company was awarded the re-branding project following a successful test. “During the summer of 2006, we re-branded 85 trucks for Rent-A-Center’s Cash AdvantEdge program. This involved locations in 10 states from Oregon to Hawaii. Not long after this task was completed, we began discussing the major undertaking to re-brand the vehicles Rent-A-Center acquired when they purchased their competitor, RentWay.”

Lapekas says, “There are approximately 600 delivery cube trucks and 500 vans in the process of being re-branded. We have completed the locations in the Southern states and are now focusing on installations in the North. The project is more than 60% complete and we are right on schedule to finish all vehicles in mid-April.”

The brightly colored flex face vinyl being installed by TruckSkin features Rent-A-Center product and brand messaging, but Lapekas says more than aesthetics are at play. “Rent-A-Center was smart to recognize that their trucks are not just delivering merchandise – they are also delivering a message. The bright, clean graphics quickly convey Rent-A-Center’s benefits of providing new, name brand merchandise paired with easy payment options. And when Rent-A-Center is ready to update that message, TruckSkin’s changeable flex face graphics allow them to do so quickly, easily and economically.”

TruckSkin, LLC is a leading provider of specialized fleet vehicle graphic programs. The company’s work can be seen on vehicles in all 50 states as well as Canada, the Cayman Islands, Ecuador, Japan and Puerto Rico. TruckSkin, LLC utilizes state-of-the-art printing technology to customize digitally printed adhesives, full and partial vehicle wraps, and cut vinyl graphics. The company is best known for providing TruckSkin®, a patented, changeable 'second skin' vinyl outerwear for truck bodies that allows companies to market their products without paying the high cost of billboards.