Whirlpool announced that it plans
to invest approximately $180 million to strengthen the company's
manufacturing base in North America and extend its leadership
position in the U.S. appliance industry.
"These investments will support the continuing
efforts of our brands and operations in North America to deliver
a constant stream of innovation to customers in the U.S.
domestic market and throughout the world," said David L. Swift,
executive vice president, North American Region. "In addition,
the investments will help us drive improved productivity and
efficiency across our North American manufacturing platform."
Approximately $100 million of the 2004
investment will fund initiatives at the company's manufacturing
facilities in the United States. These initiatives will lead to
the production of a number of new and innovative Whirlpool brand
and KitchenAid brand products, including:
-- Several significant new laundry product
innovations, which will be produced at the company's
manufacturing facilities at Clyde, Ohio, and Marion, Ohio. These
products include the company's new generation of top-load
washers and front-load dryers. Current plans call for an
investment of up to $145 million in these Ohio-based initiatives
over a three-year period. These investments remain subject to
state and local incentive approvals. The projects are part of
the company's ongoing effort to expand its innovation capability
and optimize its global operating platform.
-- The completion of a production line for new
counter-depth, side-by-side refrigerators at Ft. Smith, Ark.
-- A new line of top-mount refrigerators at
-- New built-in refrigeration products at Lavergne, Tenn.
-- New cooking products at Tulsa, Okla.
-- A wide range of new dishwasher models at Findlay, Ohio
These new investments, along with the company's
$100 million investment announced in November of 2003, reflect
the strategic role of Whirlpool's U.S. manufacturing base within
the company's global manufacturing and distribution network.
Products from the U.S. facilities are sold to customers
domestically and in markets around the world.
Approximately $80 million of the 2004 investment
will be used to begin work on the expansion of the company's
laundry production facility in Monterrey, Mexico, and the
construction of a new refrigeration facility in Ramos Arizpe,
Coahuilla. The projects are part of the company's ongoing effort
to expand its innovation capability and optimize its global
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens.
Tell us what you think
Rate the article at the top of this page