By Kamecia Lambert
or the employed strategy for moving beyond a business's
core, is effective at sustaining long-term profitable
performance and relationships
Kamecia Lambert, Brand Manager, dPi Teleconnect
|Diversify; To produce more than one
thing; A practice that reduces risk; To increase the
While businesses have advanced
without it, those seeking longevity have embraced
Diversification. In the absence of new merchandise
categories, diversification of services has become the leading
growth driver of Rent to Own industry profits in recent years.
dPi Teleconnect, one of the nation’s largest and most
successful providers of pre-paid dial tone, has been the RTO
industry's primary partner in that growth.
Diversification, or the employed strategy for moving beyond a
business's core, is critical to sustaining long-term profitable
performance and relationships. “Over the past several months,
every trade show’s key note speaker has stressed the importance
of diversification and innovation of products within your
demographic,” said Mikell Sullivan Vice President of Sales for
Ms. Sullivan, who recently attended the
TRIB (The Rental Industry Buying
Group) trade show, shared those sentiments with other
vendors. “The numbers prove it. If you want to be successful,
you cannot have a myopic business view,” Sullivan continued.
“You have to see the big picture, but at the same time, you
can’t lose sight of your focal point.”
Nuestros clientes son sus clientes; Our customers are your
Key to the big picture are relationships that cater to the
shared consumers needs. For over 5 years,
dPi Teleconnect and RTO leaders have done just that.
Strategic relationships between dPi and Rent to Own companies
such as RentWay
ColorTyme and many others, have allowed each company expand
product offerings while not losing focus.
|"This quarter dPi will launch
pre-paid debit cards and will round off its additions
with pre-paid Internet this fall"
Strengthening its ability to provide for consumers, dPi has
employed it's own a diversified business strategy. The process
began with the addition of pre-paid long distance products. From
there, the company began providing cellular reloads. This
quarter dPi will launch pre-paid debit cards and will round off
its additions with pre-paid Internet this fall.
With a simple corporate mission, dPi has eliminated investment
costs and increased RTO industry revenues; all without
distracting the rent to own dealer/partner from their core.
So how does dPi make it so easy?
- The dPi brand is trusted for excellence in providing
- dPi eliminates the financial cost to its partner by
providing all marketing and training material to their
- dPi’s mission parallels with the majority of RTO and
Check Cashing/Cash Advance companies.
- A shared consumer base and an understanding of consumer
trends allow both party’s to increase profitability.
- dPi streamlines the process by providing all of its
products through Web
- Diversifying with dPi means having ONE invoice, ONE
billing company, ONE Account Representative, ONE company you
and your customers can rely on.
As society continues to evolve, so will the need for pre-paid
products. The decision now to be a part of the pre-paid supply
chain enables you to further strengthen your customer
Imagine - Your customer's sixteen sixteen year old daughter has
a flat tire 2 miles from the nearest gas station. Luckily, you
reloaded her cellular minutes before she left town. She calls
for a tow on her pre-paid cell phone. She pays for the tow, the
tire, and a hot cup of coffee with her dPi pre-paid debit card
purchased at your store. You saved a daughters day, made a mom
very happy, and made a profit for your company. Some might call
you a super hero. dPi would like to call you a super partner.
For more information on how you can partner with dPi, contact
the dPi Agent Relations department 1-800-383-9956
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