The market is booming across all demographics and our goal is to build the first national custom wheel and rim chain.
Kevin Leary, director of franchise development and operations for Rimco Sales & Lease Ownership

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Kevin Leary, director of franchise development and operations for Rimco Sales & Lease Ownership, announced that parent company Aaron Rents, Inc., has charted an aggressive plan to franchise the RIMCO concept nationally.

RIMCO will offer custom wheels, rims and services in 4,000 to 6,000 square foot, freestanding, stores.

According to the Specialty Equipment Marketing Association (SEMA), the national rim market tripled in size, from $1.3 billion in 1995 to $3.9 billion in 2004. “The market is booming across all demographics and our goal is to build the first national custom wheel and rim chain,” said Leary. “We’ll do that by franchising our RIMCO concept to meet consumer demand and by operating the stores on the proven Aaron Sales & Lease Ownership business model.”

Aaron’s operates 1,220 stores in 46 states, Puerto Rico and Canada. Rimco currently has nine company locations open. The first franchise stores are in Columbus, Georgia, and Farmington, New Mexico. Leary plans to have more 25 locations by year end.

RIMCO Franchising/Add Two “We’re at the right place at the right time,” said Leary. “If you follow our systems, RIMCO can be a rewarding franchise opportunity.”