Provide the apartment complex with a stack of "Apartment Dwellers" brochures in a display stand to be put in the rental office that spell out the benefits of rent-to-own and the features of your store's particular product lines.

RTO Apartment Complex Referral Systems available from Inform Print & Promotions.

Have you established an organized rent-to-own referral program with apartment complex managers in your marketing radius? If not, you're missing out on a ready source of leads and new business according to Chet Pensak, veteran RTO marketing expert and President of Inform Print & Promotions.

"It doesn't take much to introduce yourself, establish a working-relationship and provide apartment complex management with the necessary tools and incentives to promote your RTO among new tenants," explains Pensak.

Following are a few suggestions Pensak recommends to build your business with local renters through apartment managers:

New Tenant Brochures
Provide the apartment complex with a stack of "Apartment Dwellers" brochures in a display stand to be put in the rental office. The flyers should spell out the benefits of rent-to-own, the features of your store's particular product lines, as well as how your name-brand electronics, appliances, and home furnishings will make a tenants new apartment feel like "home".

Free Offers
New tenant brochures and flyers should offer the renter something of real value such as - FREE First Week's Rent, $5 OFF First Week's Rent, FREE DVD Player with Big Screen TV Rental or a FREE iPOD. Whether a rental discount, special service, or ad specialty give-away, make sure it's something of real value to guarantee it's worth their time to come check out what your store has to offer.

Include Incentives for Apartment Managers
Provide the apartment managers themselves with a neatly-packaged presentation folder of professionally-printed 4-color brochures featuring your store's products, services, policies and procedures. To prove you're anxious to do business and make sure they're treated fairly, include an outline of the incentives you offer in return for each qualified referral an apartment manager provides. Include several ad-specialty items like engraved pens & custom-printed notepads to make sure they always have your store name and telephone number handy.

Make it Personal
Just as important, follow up with friendly, quarterly visits to make sure the apartment manager's office is well-stocked with brochures, repeat your incentive offer, and discover any changes in apartment management. As you learn more about them, find out what trade organizations the manager or complex belongs to and attend local meetings yourself.

Lastly, make sure you keep these un-official commissioned salespeople well-informed by putting them on your promotional mailing and email lists.

Brochures, Display Stands, Presentation Folders and Advertising Specialties are all available from Inform Print & Promotions, Inc., www.rtoforms.com or www.shopinform.com Telephone: (888)786-3676.