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The Federal Reserve
Board on Wednesday published proposed rules to establish more
uniform standards for providing disclosures under consumer
protection regulations M; Consumer Leasing. The proposed changes
all deal with disclosure requirements and are meant to define
more specifically the standard for providing disclosures.
Under most of the consumer financial services
and fair lending laws administered by the Board, consumers must
be provided with disclosures that are "clear and conspicuous."
This standard is currently defined using similar but not
identical language in the various regulations. The proposed
rules provide a more specific definition for "clear and
conspicuous" and include examples of how to meet the standard.
Among the proposed changes to the "Clear and
Conspicuous" standard...
"The disclosures in an advertisement in any media must
be reasonably understandable. For example,] Very fine print in a
television advertisement or detailed and very rapidly stated
information in a radio advertisement does not meet the clear and
conspicuous standard if consumers cannot see and read or hear,
and cannot comprehend, the information required to be
disclosed."
See
more proposed changes or download the
official FRB proposal here (PDF)
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