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71% Of All US Households Likely To Purchase Electronics Product This Holiday Season
11-13-03
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Factoids

 

 

Nearly three-quarters of all US households say they are likely to purchase at least one consumer-electronics product as a gift this holiday season, according to the Consumer Electronics Association's (CEA's) "10th Annual Holiday Purchase Patterns" survey.

At least 71 percent of consumers expect they will visit electronics retailers this season and 31 percent are likely to purchase DVD players--the fastest-selling consumer-electronics product in history.

Other probable hot items include

Product Percentage of consumers "likely to buy"
Digital cameras 24%
Video game systems 20%
Wireless phones 19%
MP3 players 16%
Desktop, laptop, or notebook PCs 13%
High-Definition Televisions (HDTVs) 12%

The average consumer will purchase approximately seven electronics products this holiday season, giving electronics sales a boost of 4 percent compared with 2002 holiday sales.

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