A Spanish-language newspaper, radio and outdoor advertising campaign publicizing the new sales and support initiatives is under way in Houston, Chicago and Atlanta, with a national rollout planned for early next year.

Dell launched a dedicated Spanish language sales and support system today that includes an updated website to gain a bigger share of the estimated 32 million U.S. consumers who speak Spanish as their primary language.

Michael Tatelman, Dell's vice president of consumer sales and marketing said "Sales and support services in Spanish is one more way in which Dell demonstrates that we're listening to the communities that buy our products."

Dell offers Dell Credito Plus, a financing program exclusively for Dell's Spanish speaking customers and credit lines of up to $5,000. All documentation is available in Spanish, so Spanish-speaking customers can better understand the terms and conditions of their application and contract.

A Spanish-language newspaper, radio and outdoor advertising campaign publicizing the new sales and support initiatives is under way in Houston, Chicago and Atlanta, with a national rollout planned for early next year.