The Consumer Electronics Association (CEA) announced that entries for the 2004 Technology is a Girl's Best Friend (Tech Girl) Product Showcase at the International Consumer Electronics Show (CES) will be accepted beginning October 8, through November 14. The Product Showcase is one component of a comprehensive, year-round CEA program focusing on the female technology consumer.

A featured display at the International CES, the Tech Girl Product Showcase provides manufacturers and developers an opportunity to shine the spotlight on products designed and marketed specifically with the female technology consumer in mind. New for this year, the Tech Girl Product Showcase now is an awards-based program by which CES exhibitors may submit their products to be judged by a preeminent panel of technology and style journalists, with the winning products displayed at the 2004 International CES, January 8-11 in Las Vegas, Nev.

Online submissions will be accepted from all CES exhibitors with products in the following categories:

• Audio

• Video

• Wireless communications

• Home networking

• Computer/IT

• Electronic gaming

• Mobile electronics

• Digital imaging

Eligible products must be available to consumers beginning January 2003 up to June 2004. Entries will be judged on form, function, overall ease of use and the how these products enhance the daily lives of female consumers. Complete program information, as well as the online submission tool, is available at www.CESweb.org/techgirl.

In order to continue its efforts to promote consumer technology to women and highlight the female consumer's buying power, CEA in 2004 will roll out year-round promotional programs highlighting the impact technology has on women's lives and the roles women play in furthering the consumer electronics industry. For more information on the program, please visit www.CE.org/techgirl.

The 2004 International CES is the world's largest annual event for consumer technology. For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.