Panasonic introduces the industry’s first 4-megapixel consumer digital camera with 12x optical zoom. Featuring F2.8 brightness throughout the entire zoom range, the camera’s powerful 12x zoom is equivalent to a 35 – 420mm zoom lens on a conventional 35mm film camera. Its precision Leica lens, extraordinary telephoto features and no-lag processing speed enable this camera to capture every detail of distant or quick-moving subjects with superb brightness and clarity.

The new, high-performance DMC-FZ10 Lumix camera is targeted for retail introduction in November, and will have a manufacturer’s suggested retail price of $599.00.

The camera features a 1/2.5" CCD and F2.8 large-aperture Leica DC VARIO-ELMARIT lens with 13 elements in 8 groups and three aspherical lenses. Legendary for rendering images with superb color reproduction and expressive depth, the Leica lens opens the door to exciting new creative possibilities, for both the first-time digital camera user and the experienced photographer.

Especially important for a high zoom camera, Panasonic’s advanced MEGA O.I.S. (Optical Image Stabilizer) enhances the camera’s telephoto zoom capabilities, helping to deliver sharp, vivid images even when taking handheld telephoto shots or shooting in low light. This feature uses motion sensors, which detects even slight hand movement and integrally links the lens control to the motion of the camera to reduce jitter. Unlike digital image stabilization systems, this optical system provides precise compensation with no degradation in image quality.

Incredibly responsive, the DMC-FZ10 captures consecutive shots nearly as quickly as a motor-driven film camera. As soon as the camera’s CCD captures the image signal, Panasonic’s multi-tasking Venus Engine LSI simultaneously displays images on the LCD while writing data to the memory card, significantly reducing lag time between shots. To capture sudden events as they unfold, Panasonic’s exclusive MEGA BURST(R) recording feature enables consecutive rapid-fire shooting, capturing 4 frames per second with undiminished quality from frame to frame.

The camera can also record motion images (320 x 240 pixel JPEG) in 30 or 10-frames-per-second QuickTime(R), complete with audio.

The camera comes with a lens hood to help diminish flare and ghosting when photographing extremely bright scenes. Other accessories included are: rechargeable battery pack and charger; 16MB SD Memory Card; AC cable; DC cable; A/V cable; USB connection cable; lens cap; carrying strap and software on CD-Rom.