|
 Shifting
demographics in America is impacting the economics of doing
business today
Bob Jordan, president of International Demographics
THE MEDIA AUDIT, produced by
International Demographics, Inc., focuses on general market as
well as the ethnic markets. Of particular interest these days is
the Hispanic market because of its economic impact as the
fastest-growing population in America.
Examples of some of the data points revealed by THE MEDIA
AUDIT include:
* Hispanics are 48 percent more likely than general consumers
to have home purchase plans in the next 24 months.
* Hispanics are 59 percent more likely to shop at Levitz
furniture stores.
* Hispanics are 58 percent more likely to own a Kia
automobile.
* Hispanics are 76 percent more likely to be part of a family
of 5 or more.
According to Bob Jordan, president of International
Demographics, "Shifting demographics in America is impacting the
economics of doing business today."
|
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
|
Tell us what you think
Rate the article at the top of this page |
|
|
|
|
