demographics in America is impacting the economics of doing
Bob Jordan, president of International Demographics
THE MEDIA AUDIT, produced by
International Demographics, Inc., focuses on general market as
well as the ethnic markets. Of particular interest these days is
the Hispanic market because of its economic impact as the
fastest-growing population in America.
Examples of some of the data points revealed by THE MEDIA
* Hispanics are 48 percent more likely than general consumers
to have home purchase plans in the next 24 months.
* Hispanics are 59 percent more likely to shop at Levitz
* Hispanics are 58 percent more likely to own a Kia
* Hispanics are 76 percent more likely to be part of a family
of 5 or more.
According to Bob Jordan, president of International
Demographics, "Shifting demographics in America is impacting the
economics of doing business today."
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