The High Point Furniture market last week was incredible for Baseline. Dealers who ran tests during the summer with our sport lifestyle furniture had great results and came back to buy more.
Brown Councill, RTO Sales, Baseline Licensing Group

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Market introductions included  innovative ready to ship products such as a micro fiber cooler ottoman for home or tailgating than can ship FEDEX Ground.

Baseline Licensing Group (BLG) introduced new officially licensed sports products at the recent High Point furniture market.

"The High Point Furniture market last week was incredible for Baseline," said Brown Councill, RTO Sales, Baseline Licensing Group. "Dealers who ran tests during the summer with our sport lifestyle furniture had great results and came back to buy more. Not only that, some also told their retail network friends and they came and bought also."

It is a small world in the furniture industry. Retailers such as Levin’s with multiple stores in both Pittsburgh, PA and Cleveland, OH said Baseline's sports recliners are now their #1 best selling recliner storewide. Councill added, "One retailer likes our company so much that they even want to invest in our business. I encourage all to share in Baseline's overwhelming success at rent to own, retail and sports distribution."

Market introductions included a new micro fiber bench made sofa that is $349 LTL to go with Baselne's “Big Daddy” recliner at $359 LTL. Also introduced were new innovative ready to ship products such as a micro fiber cooler ottoman for home or tailgating at $49 LTL (can ship FEDEX Ground), micro fiber cube ottoman at $26.50 LTL (can ship FEDEX Ground) and a children’s or adults micro fiber twin or double headboard bed at $119 LTL (can ship FEDEX Ground).

"The lower priced ottomans make great promotional items as a reward for customers completing their rental agreements especially since we can FEDEX Ground drop ship them directly to their homes," said Councill.

Click image to see market introductions.

"I encourage all rental dealers to request our electronic marketing guide for new ways in which this exciting and popular line of licensed furniture can be used to grow your business," added Councill. Example promotion: Rent-to-Own stores can plan NFL, NASCAR, College parties and promotions coupled with home entertainment packages to maximize the many marketing opportunities BLG has to offer.

For more information and to receive Baseline's Sports Home Lifestyle marketing packet, contact Brown Councill at 336-255-4805 or brown@racingfurniture.com.

Based in Virginia, Baseline Licensing Group is a Sports Home Lifestyle furniture licensor for NFL, NASCAR, NBA, and College offering a complete lineup of family and kid's upholstery, rocking chairs, occasional tables, beds, rugs and accessories.