By Chet Pensak
Inform print & Promotions

Just like any other “first impression” your door hanger has just a few seconds to get the information to your prospect in a logical, “call to action” manner.
Chet Pensak, Inform print & Promotions

You've done TV, radio, newsprint, inserts, flyers and in-store promotions. But few things beat a door-hanger for effective marketing. (See door hanger and other marketing material examples here.)

A door hanger is an economical way to deliver your message and can be as simple as black print on colored stock or as complex as a four color printing process.

Door hangers are an effective way for you to inform, educate and sell your prospect. But just like any other “first impression” your door hanger has just a few seconds to get the information to your prospect in a logical, “call to action” manner, and to get them to act on the opportunity presented.

The door hanger should be designed the same as any other effective presentation; The opening, the presentation and the call to action.

The Opening
The opening is in the form of a headline that calls out to the prospect when they first see your door hanger.

The Presentation
The body of the door hanger details the benefits of your product or service with great emphasis on those items that the prospect can relate to.

Call to Action
Just like any good face-to-face close, ask the prospect to visit the store or respond in some way.

Go here for more Door Hanger examples.

Every effective door hanger has the following characteristics:

1. It visually telegraphs the message to your prospect without him having to read the first word. Recognizable illustrations are the best way to grab attention quickly and say volumes about your company.

2. Be brief. You have only a few short seconds to get the message across before you lose the prospects attention. Requiring a prospect to read paragraph after paragraph will only turn him off. Be benefit oriented. That’s what’s important to the prospect. How will your product benefit him or her.

3. Don’t just present the product, ask for action and tell the prospect what to do next. Call You, Email You, Stop By Our Store, Refer A Friend, etc. Provide her with the information she needs to proceed.

4. Include a Reminder for your prospect. Clip an inexpensive, company-imprinted pen or other promotional item onto the hole of the door hanger as a tangible reminder of your message. Make sure it includes your name, address and phone (his call to action) and perhaps a discount if he brings the pen into the store and signs a new contract.

5. Don’t forgot Door Hanger Etiquette. Check local ordinances about door hangers and their distribution. There is always the possibility that someone will see your marketing efforts as an intrusion. Ask for permission to distribute materials on private property. Don’t be defensive if someone expresses displeasure about your activities. And be sure that you are not putting out door hangers in a wind storm - litter is very bad for public relations, particularly when it has your name printed all over it.

Contact Chet Pensak,
Inform Print & Promotions
888-786-3676
Fax 800-550-1554
Web: www.rtoforms.com