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The graphics
are being designed to grab and hold the visitors attention
immediately.
Amy Woods, ColorTyme Marketing Director on the company's
website, currently in the final beta testing stage.
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| ColorTyme revived the 1980's Captain ColorTyme as
the site's theme. |
ColorTyme's long awaited website renovation is complete. The
consumer site (www.colortyme.com)
was rebuilt from scratch with an eye towards speed, clean design
and ease of use.
ColorTyme paid special attention to graphics that will quickly
appeal to the notoriously short attention span of internet
shoppers. "The graphics are being designed to grab and hold the
visitors attention immediately," said Amy Woods, ColorTyme
Marketing Director.
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| Amy Woods was named Marketing
Director by ColorTyme in April, 2006. A Dallas native,
Ms. Woods comes to ColorTyme with more than 15 years
experience in advertising and marketing combined with a
background in franchisee relations. |
ColorTyme revived the 1980's Captain ColorTyme as the site's
theme. The job of producing an updated Captain ColorTyme as a
modern day comic book superhero, was given to Dallas, Texas
based
AMS Production
Group. AMS produced the first spot in December, 2005. The 30
second spot features the return of the beloved Captain ColorTyme who saves the holiday season (view
the 30 second spot here).
ColorTyme recognizes it has two distinct web customers; Consumers and Franchisees.
Much of the development effort has been in producing a web
service that satisfies the needs of both groups. Catalog functions
will allow consumers to shop and apply for accounts online. Franchisees will have the ability to customize their product
lineup by location, based on the ColorTyme master-lineup.
See photo galleries from the recent 2006 ColorTyme
Convention in Memphis, Tennessee.
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