09-05-02
RTO Online

Dallas (PR)
DPI Teleconnect, LLC today announced that it has entered into an exclusive relationship with Herschel Walker. Mr. Walker will become DPI's national spokesman in connection with a marketing campaign that will commence shortly.

DPI Teleconnect's strategy for new customer acquisition is based on a significant, consistent television presence. Increased advertising will support a considerable expansion in DPI's market coverage in recent months. Hundreds of agent locations have been added throughout several store chains, including Cash America International, Winn-Dixie, EZ Pawn and Flash Markets. As DPI moves into many new areas, the visibility of a proven superstar will provide credibility to its marketing campaign, which will coincide with the football season. Herschel Walker is an American success story, with a strong identity and high recognition among DPI's audience.

"Mr. Walker is a proven winner on the football field and throughout his life. His solid reputation and character make him a natural spokesman for DPI Teleconnect," commented David Pikoff, Chief Operating Officer of DPI.

"Over the years, I've had numerous opportunities to align myself with a variety of products & services, but I'm very selective. DPI is a company that I trust, and I believe in what they do," commented Mr. Walker.

As a freshman at the University of Georgia, Mr. Walker led his team to the NCAA championship, and he subsequently received the Heisman Trophy. He went on to become a superstar in the NFL and the USFL. He is also one of the few individuals ever to represent his country as an Olympian in two different sports.

DPI Teleconnect, which serves customers from over 3,500 affiliate locations, is one of the nation's largest providers of pre-paid home telephone service. DPI Teleconnect is a subsidiary of Rent-Way, Incorporated (NYSE: RWY).

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