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Excerpts From Tom Devlin's Book "Playing Through"
09-02-03
RTO Online
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"Playing Through", the biography of Tom Devlin, founder of Rent a Center, is co-authored by Randy Scholfield, an editorial writer and columnist for The Wichita Eagle. The Wichita Eagle published excerpts "Playing Through".

In this excerpt, Devlin describes a 1957 business deal, when he was 10 years old, that surely gave a hint of things to come:

Elvis' "Loving You" movie had just come out. Paramount sent Dad a huge box of Elvis Presley promotional pictures that he was supposed to distribute to the theaters. Looking at the glossies, I had this great idea: if I could stand in front of the theater before a movie, I just knew I could sell these photos for 25 cents apiece. Dad said that if the theater would let me do it then it was fine with him.

I'm not shy. So I took a picture and marched over to the theater, where I talked to the manager, a friend of my father's named Charles Harvey Smith. He was an intimidating guy, an ex-Marine. I showed him a glossy of Elvis and said I would sell them to his customers for 25 cents each. Then I laid down my terms: "for every picture sold, you get 10 cents, and I get 15 cents."

It was an offer he couldn't refuse. On the opening day of the movie, I sold the entire box. I don't remember how much I made, but it seemed like I sold a thousand pictures. Not bad for my first day in business.

In 1973, Devlin was Talley's vice president for operations, but he had reservations about the company's business model:

The next day I spoke again with Ernie (Talley). I said "I don't want to hire a new manager or assistant manager every time I turn around. I'll never be able to work less than 60 hours a week and not have to travel six days a week unless you change your business plan."

Ernie made it clear that wasn't going to happen. Something inside me just clicked: I had made a decision. "You know what," I said. "I think I'll go start my own business and prove to you that market I'm talking about is there. I am going to give you my 30-day notice.

Ernie raised his eyebrows. "You don't have to give me your 30-day notice," he said. "You can leave right now."

And that was that!

Read the entire excerpt here

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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