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"Playing Through", the biography of Tom Devlin, founder of
Rent a Center, is co-authored by Randy Scholfield, an editorial
writer and columnist for The Wichita Eagle. The Wichita Eagle
published excerpts "Playing Through".
In this excerpt, Devlin describes a 1957 business deal, when
he was 10 years old, that surely gave a hint of things to come:
Elvis' "Loving You" movie had just come out. Paramount sent
Dad a huge box of Elvis Presley promotional pictures that he was
supposed to distribute to the theaters. Looking at the glossies,
I had this great idea: if I could stand in front of the theater
before a movie, I just knew I could sell these photos for 25
cents apiece. Dad said that if the theater would let me do it
then it was fine with him.
I'm not shy. So I took a picture and marched over to the
theater, where I talked to the manager, a friend of my father's
named Charles Harvey Smith. He was an intimidating guy, an
ex-Marine. I showed him a glossy of Elvis and said I would sell
them to his customers for 25 cents each. Then I laid down my
terms: "for every picture sold, you get 10 cents, and I get 15
cents."
It was an offer he couldn't refuse. On the opening day of the
movie, I sold the entire box. I don't remember how much I made,
but it seemed like I sold a thousand pictures. Not bad for my
first day in business.
In 1973, Devlin was Talley's vice president for operations,
but he had reservations about the company's business model:
The next day I spoke again with Ernie (Talley). I said "I
don't want to hire a new manager or assistant manager every time
I turn around. I'll never be able to work less than 60 hours a
week and not have to travel six days a week unless you change
your business plan."
Ernie made it clear that wasn't going to happen. Something
inside me just clicked: I had made a decision. "You know what,"
I said. "I think I'll go start my own business and prove to you
that market I'm talking about is there. I am going to give you
my 30-day notice.
Ernie raised his eyebrows. "You don't have to give me your
30-day notice," he said. "You can leave right now."
And that was that!
Read the entire excerpt here
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