Through the first half of 2007, Blu-ray Disc movie titles have accounted for 66% of the high definition movie sales in the US and 60% of high definition movie sales in Europe.

According to data compiled by Home Media Research and GFK Research, through the first half of 2007, Blu-ray Disc movie titles have accounted for 66% of the high definition movie sales in the US and 60% of high definition movie sales in Europe.

Based on that demand, Acer will add Blu-Ray technology to its notebooks. “With increasing demand and expectation for richer media content, Acer is adding Blu-ray Disc technology into our notebooks and enabling users to experience high-definition content, playback and storage,” said Campbell Kan, Vice President, Mobile Computing Business Unit, Acer Inc.

Acer also became the 170th tech company to join the Blu-ray Disc Association (BDA). Acer is one of the three largest personal-computer brands in the world and the number one notebook brand in Europe.

“We are very pleased with the reception Blu-ray Disc has received by consumers thus far in 2007,” said Victor Matsuda, chairman of the BDA’s Global Promotions Committee. “From the onset, offering consumers a wide variety of quality hardware and content has been a focus for Blu-ray. We are extremely pleased to add Acer’s line up to the range of products available to consumers.”

Matsuda said the addition of Acer provides one more sign of the growing momentum behind Blu-ray Disc.