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Like many
other retailers, we have seen a softening in consumer traffic as
higher interest rates and higher gasoline prices are obviously
having an impact on the discretionary spending of many
consumers.
Robert H. Spilman Jr., President and CEO, Bassett
| "Changes being made to drive more traffic,
improve staffing, standardize pricing and streamline
operations are taking longer than anticipated to
implement." |
"Bassett Furniture Industries'
third quarter earnings will be negatively impacted by lower
sales levels and slightly reduced margins, compared to the year
ago period," the company said in a statement issued Friday."
Third quarter sales for the three month period ended August 26,
2006, are expected to be approximately seven percent below third
quarter 2005 levels. Bassett says the shortfall is primarily due to soft
retail conditions especially in the past two months which have
impacted both retail sales and wholesale shipments.
"Like many other retailers, we have seen a softening in consumer
traffic as higher interest rates and higher gasoline prices are
obviously having an impact on the discretionary spending of many
consumers," said Robert H. Spilman Jr., Bassett's president and
chief executive officer. "We have several marketing and
merchandising initiatives underway which we believe will
positively impact Bassett's sales performance in future months."
Basset's initiatives include the following:
-- Consumer Catalog - Bassett launched its first-ever catalog
targeted directly at consumers. Last week, the 84-page book was
shipped to 1.2 million households in 21 markets across the
United States. The primary purpose of the catalog is to drive
consumers to the stores, with secondary goals of improving the
Company's overall brand image, brand preference and website
traffic. Consumers will be able to log on to Bassett's website,
bassettfurniture.com, to view the catalog and to request a hard
copy through the mail.
-- Commitment to Quick Delivery - The Company announced this
month to its Bassett Furniture Direct store network a new
shipping and selling plan to deliver its most popular stock
products to consumers within 10 days and certain made to order
products in 30 days.
-- New Product Introductions - New products focusing on bedroom
and upholstery groups in the Company's core middle-price point
category will be introduced during the High Point Furniture
Market in October.
-- New Store Prototype - A new prototype for the Bassett store
will roll out in the spring of 2007. Key elements of the new
prototype will be incorporated into existing stores late this
year and throughout 2007.
Bassett said some of these changes will negatively impacting retail segment
gross margins in the short-term as many of the stores have been
selling selected products at clearance prices in order to
prepare for the arrival of new products and featured catalog
products. The Company-owned stores have also been discounting
more aggressively in response to the slower pace of traffic in
the stores.
Bassett's effort to merge the 25 corporate stores from five
independent operating units into a centrally managed operation
continues. As previously discussed, changes being made to drive
more traffic, improve staffing, standardize pricing and
streamline operations are taking longer than anticipated to
implement. These changes have also resulted in short term
challenges but are expected to lead to improvement in the
long-term.
The Company plans to release third quarter earnings on September
26, 2006.
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