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Mega Rental Group announces “Advertise like the Big Guys” campaign; Group Mails To 20 Million Consumers Per Month
09-02-06
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Mega Rental Group announces “Advertise like the Big Guys” campaign; Group Mails To 20 Million Consumers Per Month

 

Mega Rental Group’s marketing department has developed a unique “Customer Cloning” strategy which matches the demographics of your past customers to their national consumer database.

Click to view full promo mailer

Mega Group USA, the parent of Mega Rental Group, has always believed that simply securing bettering pricing wasn’t enough. They needed to help Mega members retain their existing customers while attracting new ones. So Mega has always branded itself as a selling and marketing group as well as a buying group. The Mega Rental Group knows special buying programs won’t help the dealer much if he can’t get enough products out on rental.

Independent RTO stores or chains can match the rental rates offered by larger RTO chains while offering consumers better customer service but customers still flock to those larger chains. The reason is simple, more up-to-date and creative circulars and TV spots.

Mega Group USA prints & mails over 20 million circular/mailers per month and consequently their members get a great price. How low? We cannot print the number but there is not a better deal on the market today. These circulars are printed on glossy stock and include Spanish copy and pictures of attractive young families. All the normal RTO categories like; furniture, appliances, computers and even jewelry are featured. But no matter how visually exciting these circulars are they won’t generate good business unless dealers can find a better low cost way to distribute them other than the newspaper.

Mega Rental Group’s marketing department has developed a unique “Customer Cloning” strategy which matches the demographics of your past customers to their national consumer database. They are able to do this for almost half of the price of first class postage including printing list & postage for their members.

Cable TV spots with the same products and graphics as the circular/mailer are available and Mega Rental Group has developed a group cable TV buying service. With access to over 93% of all cable systems in the nation members are able to buy cable TV spots for rates well below market rates.

If you would like more information about the Mega Rental Group please call Chris Nickas at (901) 753-8243 ext. 113.

 

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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