The point-based system will reward reps with one point for buyers who have previously attended Las Vegas Market, and ten points for new buyers who have never attended Las Vegas Market.

Las Vegas Furniture Market is paying it forward with the new Rep Rewards Program, which is debuting at the Fall Las Vegas Market Sept. 14-17. The program is a way of thanking manufacturer's and independent sales representatives for bringing new retailers to Market and a final push to secure additional buyers for September Las Vegas Market.

This incentive program recognizes the important relationship between sales reps and their customers and gives reps yet one more reason to bring their buyers to Las Vegas Market. In return, World Market Center is rewarding reps for their valuable outreach by giving them points for each buyer they bring to Las Vegas Market. Reps receive credit for bringing in all buyers, but new buyers will earn them even higher points.

The point-based system will reward reps with one point for buyers who have previously attended Las Vegas Market, and ten points for new buyers who have never attended Las Vegas Market. IHFRA members can earn an extra 2 points for bringing buyers to Las Vegas Market. Earned points can then be redeemed for many items including Market hotel accommodations at either the Golden Nugget or Monte Carlo Hotel for future markets, free lunch vouchers at Bella Vista Bistro on the 16th floor of Building B at World Market Center, and more.

"Our industry reps are the ambassadors for our Market. They work hard and the Rep Rewards program is our way work as partners to bring their customers to Las Vegas Market," says Robert Maricich, president and CEO of World Market Center Las Vegas. "Rep Rewards is a fun, far-reaching, rewarding program where everyone wins. It's our way of encouraging reps to personally invite buyers to attend Market and our way of thanking them for doing so."

Maricich added, "Reps are on the road every day sharing with buyers the reasons they should attend Market: the new, exclusive products; the extensive yet efficient campus; countless showrooms and resources; compelling events and unrivaled networking opportunities in addition to affordable hotel and airfare rates—all part of the value of Las Vegas. We are making it a priority to show our appreciation for that outreach, and for making Las Vegas Market what it is today."

Kathy Parks, executive director of the International Home Furnishings Representative Association (IHFRA) said, "World Market Center's Rep Rewards program is an exciting concept for the sales rep. It will encourage the reps to get their dealers to the Las Vegas Market and help defray their market travel expenses. This new rewards concept is just one of many ways World Market Center has promoted the importance of sales reps to the furniture industry. From its inception, World Market Center has considered the sales rep as an extension of their ‘team' and has given back to the reps, starting with Rep Appreciation Day, a day-long celebration of the importance of reps to the industry. This new Rep Rewards Program will be an incentive for the reps to give their dealers that extra push for the upcoming Las Vegas Market."

To participate in this program, reps can start encouraging buyers to register online today at www.lasvegasmarket.com. When their buyers register, they will need to include the name and ID number of the rep that referred them to ensure the rep receives credit. IHFRA members can use either their membership number or Las Vegas Market Rep ID number. Rep ID numbers can be located in emails sent from World Market Center Las Vegas and must be registered themselves for September Las Vegas Market in order to be eligible for the Rep Rewards program. An onsite desk will be available for point redemption during September's Market, located in the lobby of Building B on the World Market Center Las Vegas campus.

Rep Rewards program is only available to reps that bring buyers to Las Vegas Market who have not already registered for September 2009 Las Vegas Market. For full details or further information on Rep Rewards, email RepRewards@lasvegasmarket.com to obtain an ID.

The Fall 2009 Las Vegas Market is scheduled for September 14 - 17, 2009 at World Market Center Las Vegas.