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Nothing
makes employees as discouraged and resentful as having to
co-exist with people who don't pull their own weight.
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Leaders, do your employees say
communication could be better? Would they like more input into
corporate decisions? Do they wish their contributions were more
appreciated? If so, consider focusing more attention on what Quint Studer, CEO of Studer Group, calls "building an
emotional bank account" with your employees. Not only is it the
right thing to do, it's good insurance for the future.
Eventually, your employees will feel let down - so you must ensure
there's enough emotional capital in the account for that
metaphorical rainy day.
"Most leaders truly want to do the right thing," asserts Studer,
author of Straight A Leadership: Alignment, Action,
Accountability. "They want positive, productive,
trust-based relationships with their people. But let's face it:
perfection doesn't exist in leaders or in companies. You put in
enough 'deposits' so that when the inevitable 'withdrawals' are
made - let's say you forget to say thank you or you have to
institute pay cuts - there's enough goodwill in the account to
salvage those relationships."
Withdrawals, Studer points out, are usually weightier than
deposits - so great leaders do everything they can to make more of
the latter. For instance:
Diagnose employee satisfaction and act on the results
Use a
proven, respected assessment tool to figure out where your
problems lie. Then, commit to solving them. "One of the biggest
issues we see in our work with clients is that people say,
'Well, they measured our satisfaction but nobody responded to
what we said,'" says Studer. "We advise organizations to be open
about the results and have everyone to vote on the top three
issues. Eventually, you should address them all, but start with
the top three."
Harvest best practices
If assessments reveal that a high
number of employees cite "poor communication" as a problem, dig
deeper. You may find that one department manager got great
communication scores. Find out what she is doing right and
reward her. Then, work to apply her communication practices
throughout the organization. "Your company doesn't really have a
problem with poor communication, just inconsistent
communication," says Studer. "Take what people are doing right
and expand it. It's much more effective than trying to start
from scratch - and it builds goodwill."
Announce that you're making changes
Accept skepticism, but
not cynicism. "Tell employees specifically what you are going to
fix," says Studer. "Naturally, they will be skeptical. You can
even tell them that skepticism is fine, even expected, but ask
that they try not to be cynical. If they start rolling their
eyes and say, 'Oh, we've heard all that before,' tell them,
'Look, you can be part of the problem or you can be open to
change and see good things start to happen.'"
Go for "quick wins" to establish credibility
A quick win is
an action that shows employees you really are committed to
meeting their needs. If you are trying to establish an
environment of fairness, for instance, don't "pull rank" as a
senior leader and cut in line. Don't insist on having the
parking spot nearest the door. (Not only will it send a signal
that you're no more important than anyone else, the longer
parking lot trek gives you the opportunity to talk to employees
and stay on top of what's going on in your company.) Perhaps
your quick win might take the form of getting a department a
piece of equipment that employees have requested for years, or
finally dealing with a low performer who's been dragging
everyone down.
Sometimes you won't know what your quick win is until the moment
it presents itself. And seemingly small gestures can have a big
impact. In Straight A Leadership, Studer tells a story about his
first day as administrator at a new hospital. He asked a nurse
how he could make her job better, and she said she was
frightened walking to her car at night because of the tall
bushes by the parking lot. While she worked that day, Studer got
the bushes trimmed and put up a small fence. It made the nurse
feel safe and, more to the point, valued as an employee and as a
person.
"Round" relentlessly
Studer is a huge proponent of leadership
"rounding," a process similar to the one doctors use to check on
their patients. In the business world, a CEO, VP, or department
manager "makes the rounds" daily to check on the status of his
or her employees. "Basically, you take an hour a day to touch
base with employees, make a personal connection, recognize
successes, find out what's going well, and determine what
improvements can be made," says Studer. "And of course, you fix
any problems that come up. Rounding is the heart and soul of
building the emotional bank account, because it shows employees
day in and day out that you care."
Get rid of low performers
Make no mistake: your employees
don't want to work with low performers. Nothing makes employees
as discouraged and resentful as having to co-exist with people
who don't pull their own weight. In fact, low performers usually
drive high performers right out the door. "Turning a blind eye
to these people quickly drains the emotional bank account you're
trying to build up with your good employees," says Studer.
"However hard it may seem, you must move these people up or
out."
Avoid creating a "We/They" culture
The temptation to get on
your employees' good side by saying (for instance), "Well, I
fought for the budget increase but this is all I could get," can
be huge. It may feel easier or more comfortable at the moment,
but ultimately you're dividing the staff instead of uniting
them. Of course, few leaders deliberately foster a "We/They"
mentality, but it can be easy to do subconsciously.
"Interestingly, the other side of the coin - 'I know you've begged
for more money for years and here I took care of it in one
afternoon!' - can be equally divisive," adds Studer. "When you
solve a big problem overnight, you might be undermining
mid-level supervisors who've been working on a problem for a
long time. Don't walk around and perform magic."
Be open and truthful with your employees, no matter how
difficult it may be
"Let's say you know that part of your
organization is going to be outsourced in the next few months,
or that there are going to be major cuts in benefits," says Studer. "Even if it doesn't directly affect your team, it
certainly impacts them on an emotional level. Once the decision
is final, you owe it to your employees to tell them. Don't wait
for them to read it in the paper. They will know that you knew
all along - and a huge amount of trust will be lost."
In the end, of course, trust is what building a healthy
emotional bank account is all about, says Studer.
"When you've always been up front with your employees, and
proven every day that you want what's best for them, they'll
give you the benefit of the doubt when things don't go their
way," he says. "They might not like it, and they may be angry.
But they won't feel betrayed to the point of leaving. They'll
realize that you've always treated them like adults, with
respect and consideration. And that's when you'll truly see the
value of the work you've been doing. That emotional capital
you've invested will save the relationship - you'll see that it's
the very foundation of a healthy company."
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