Rent to Own Online
"All Rent to Own...All the Time"

Home

| About RTO Online | RTO Tradeshow | Press
#1 Online Destination For the Rent to Own Industry
Trade portal for companies who rent to own furniture, electronics, appliances, custom wheels, jewelry and other home goods.
Rent to Own Online
Rent to Own Tradeshow
Who's Who in rent to own  
The Rent to Own industry's event photo album  
Video podcast interviews with Rent-to-Own industry professionals  
Audio podcast interviews with Rent-to-Own industry professionals  
Rent-to-Own Industry Federal Legislative Guide  
Rent to Own Industry Jobs and Resumes  
Search Rent to Own Online  
Subscribe to
RTO Magazine

E-mail Address :

Manage Subscriptions
 
RTO Magazine
 
United States Rent to Own Store Locator  
State Rent to Own Law  
Rent to Own Websites  
Rent to Own Industry Poll  
Editorials By Rent to Own Professionals  
Rent to Own Stocks  
Rent to Own Links  
Rent to Own Industry Events  
Rent to Own Online Archive  
Rent to Own Industry Training  
Advertise on the number one website for rent to own professionals  
Rent to Own Industry Blog  
Rent to Own Chat  
Rent to Own Industry Forum  
Rent to Own Industry Glossary  
National News  
Contact Rent to Own Online  
 

Site Statistics

 

Poll

 

Tips For Using Ad-Specialties To Promote Your Rent to Own Business
05-07-07
RTO Online - The rent to own industry's trade website
Email this page to a friend

Rate: 

Your email address Worthless Helpful I have tears of joy Better than War and Peace

Add your Comments

Factoids

Back to news

Related articles
most recent first

INform Launches Hats Off Promo
InForm Announces RTO Ad Specialty Web Stores and Search Engine
InFORM's GIANT RTO Door-Hanger Returns
InForm Adds RTO Price Tag Stock
Rent-to-Own Field Receipts; Little things that improve the bottom line
Made in the USA Promotional Wearables Popular With RTO Dealers
Apartment Programs Are a Proven Source of RTO Referrals
Change In-Store Signage to Influence Purchase Decisions
Inform Print and Promotions Enhances Ad Specialty Search Functions
InForm Print & Promotion Redesigns Web Site; 155,000 Products Available
Tips For Using Ad-Specialties To Promote Your Rent to Own Business
LEDs Can Brighten Up Your Dull Signage
Of All The Ways To Promote Your Business, The Giveaway Remains The King
Luminescence; Offers Rent to Own Companies Dynamic New Next Generation Signage
Opening Closed Doors; Door Hangers Remain One of The RTO Industry's Most Effective Marketing Tools
Inform Print and Promotions To Show Short Run Variable Data Printing Packages At RentDirect, APRO
Inform Print And Promotions Offering Discounts To APRO Attendees
Inform Business Printing And Promotions Launches Online Catalog

By Chet Pensak
Inform print & Promotions

A 1993 study also showed that customers were 22% more likely to provide the names of friends and acquaintances to stores that offered promotional products than those that did not.

Click an item to learn more


Promotional products have proven to be one of the most effective tools in advertising. They help to promote your company, increase customer loyalty and good will, increase referrals and traffic, build employee morale, produce repeat business, and much more. When you give someone a pen, a mug or one of 650,000 other products, they are reminded of your companyís name and message over and over.

The first modern ad specialty item dates back to the late 1800ís. A newspaper owner noticed a school girl dropped her books and gave him the idea of printing local merchants names on bags to give away for awareness, good-will and to increase to traffic. His idea skyrocketed and formed the foundation of what would become a multi-billion dollar industry.

Promotional products date back even as far as medieval times. Supposedly, armor makers gave wooden pegs engraved with their names or symbols to knights they outfitted to be driven into the wall to hang their armor on. In the U.S. George Washington is credited with passing out metal buttons engraved with his initials to his friends and followers. Later, politicians used posters, buttons and badges to support their campaigns. As early as 1850 printers stated producing calendars with advertisements and almanacs included ads for cough drops and Bibles. Soon, printers were putting advertisements on anything that would hold ink; yardsticks, fans, aprons, hats and much more were circulated throughout the country.

According to an article in Advertising Age, more money is spent on ad specialties than outdoor advertisement, Internet display ads, or cable TV ads. Thatís because ad specialties work. A study by Southern Methodist University found that customers who get ad specialties from local businesses tend to return sooner and more frequently. They also spend more on average than those customers who receive a coupon as a thank you for their business. Ad specialties are also increasing in popularity when used for employee incentives and bonuses. A 1994 Baylor University study found that Award and incentive programs improve performance and motivate employees to increase sales, reduce accidents, boost productivity and give better customer service. A 1993 study also showed that customers were 22% more likely to provide the names of friends and acquaintances to stores that offered promotional products than those that did not. With these statistics it is easy to see why the ad specialty business continues to grow.

Some Tips for a Successful Ad Specialties Program:

1.) Determine Your Goals- Are you trying to create awareness about a new product or program, attract new customers, reward existing customers for future sales or provide employee incentives?

2.) Plan ahead-At a minimum, provide at least two to four weeks for production and artwork/imprint approval. Waiting until the last minute can limit your choices and be costly.

3.) Get free ideas-Your Promotional Products specialist can help you tailor an incentive program to fit your budget and your target audience. He/she can suggest several different items that vary from the standard pens or mugs. Be open to new ideas.

4.) Choose an item that will be seen often-You want your logo to be a constant reminder to your target customer. Good options are items for the car, desk or refrigerator.

In closing, ad specialties have been used for over a century and the industry is still growing today. They have been proven to increase referrals and traffic, boost customer and employee morale, and increase customer loyalty and repeat business. There are thousands of Ad Specialties to choose from. Inform Print and Promotions has a dedicated staff of Promotional Products Specialists that can help you tailor a successful incentive program to fit your budget and needs. For more information, go to www.rtoforms.com or call 888-786-3676.

Chet Pensak
Inform Print & Promotions
888-786-3676
Fax 800-550-1554
Web: www.rtoforms.com

 


 

 

 

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

Tell us what you think
Rate the article at the top of this page