By Chet Pensak
Inform print &
A 1993 study
also showed that customers were 22% more likely to provide the
names of friends and acquaintances to stores that offered
promotional products than those that did not.
Promotional products have proven to be one of the most effective
advertising. They help to promote your company, increase
and good will, increase referrals and traffic, build employee
produce repeat business, and much more. When you give someone a
pen, a mug
or one of 650,000 other products, they are reminded of your
and message over and over.
The first modern ad specialty item dates back to the late
newspaper owner noticed a school girl dropped her books and gave
idea of printing local merchants names on bags to give away for
good-will and to increase to traffic. His idea skyrocketed and
foundation of what would become a multi-billion dollar industry.
Promotional products date back even as far as medieval times.
armor makers gave wooden pegs engraved with their names or
knights they outfitted to be driven into the wall to hang their
armor on. In
the U.S. George Washington is credited with passing out metal
engraved with his initials to his friends and followers. Later,
used posters, buttons and badges to support their campaigns. As
1850 printers stated producing calendars with advertisements and
included ads for cough drops and Bibles. Soon, printers were
advertisements on anything that would hold ink; yardsticks,
hats and much more were circulated throughout the country.
According to an article in Advertising Age, more money is spent
specialties than outdoor advertisement, Internet display ads, or
ads. Thatís because ad specialties work. A study by Southern
University found that customers who get ad specialties from
tend to return sooner and more frequently. They also spend more
than those customers who receive a coupon as a thank you for
Ad specialties are also increasing in popularity when used for
incentives and bonuses. A 1994 Baylor University study found
that Award and
incentive programs improve performance and motivate employees to
sales, reduce accidents, boost productivity and give better
service. A 1993 study also showed that customers were 22% more
provide the names of friends and acquaintances to stores that
promotional products than those that did not. With these
statistics it is
easy to see why the ad specialty business continues to grow.
Some Tips for a Successful Ad Specialties Program:
1.) Determine Your Goals- Are you trying to create awareness
about a new
product or program, attract new customers, reward existing
future sales or provide employee incentives?
2.) Plan ahead-At a minimum, provide at least two to four weeks
production and artwork/imprint approval. Waiting until the last
limit your choices and be costly.
3.) Get free ideas-Your Promotional Products specialist can help
an incentive program to fit your budget and your target
audience. He/she can
suggest several different items that vary from the standard pens
or mugs. Be
open to new ideas.
4.) Choose an item that will be seen often-You want your logo to
constant reminder to your target customer. Good options are
items for the
car, desk or refrigerator.
In closing, ad specialties have been used for over a century and
industry is still growing today. They have been proven to
and traffic, boost customer and employee morale, and increase
loyalty and repeat business. There are thousands of Ad
Specialties to choose
from. Inform Print and Promotions has a dedicated staff of
Products Specialists that can help you tailor a successful
to fit your budget and needs. For more information, go to
Inform Print & Promotions
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