|
Based on
this strategic position, we are expecting to continue to be
profitable while doubling our 2007 sales.
Grace Wang, V.P. of Investor Relations, Mizati
Mizati Luxury Alloy Wheels sales
have hit record highs each consecutive year since 2003. Total
revenue for fiscal year 2006 was $4,162,915, an increase of 35%,
compared to $3,077,126 in 2005. Mizati's revenue growth this
year is 325%.
Grace Wang, V.P. of Investor Relations commented, "2006 was a
significant year for Mizati. We positioned ourselves as a leader
in the specialty automotive equipment industry. In 2007, we
broke new ground by generating revenue in South American
markets, as well as our significant entry into the Rent to Own
markets. Both of these markets are in addition to expected
organic growth from domestic distributions. Based on this
strategic position, we are expecting to continue to be
profitable while doubling our 2007 sales."
Since 2006, Mizati has moved into a larger facility, secured its
first international sales orders in South America, and most
notably, made the strategic decision to open a retail chain of
Rent-To-Own (RTO) wheel and tire stores under the name "Wheel
Lots."
"Today most people want their vehicle to reflect who they are.
Custom wheels are more popular than ever, and in most cases are
more expensive too. We are launching RTO stores to make our
wheels available to a broader customer base," noted CEO Hazel
Chu, "car lovers usually prefer the flexibility to switch into a
new design when there's not as much financial strain."
The Rent to Own industry isn't just about furniture and
appliances anymore. According to Mizati, Americans spent $6.7
billion on RTO transactions in 2006 at over 8,300 stores. The
wheel and tire business has been the RTO industry's latest
success story. There are about 225 wheel and tire RTO stores in
the United States, some integrated with traditional RTO stores,
and others as stand-alone wheel and tire stores. The Mizati
management team made its decision after months of careful market
examination. "From research data, stand-alone RTO wheel and tire
stores are bringing in approximately $75,000 per month and
higher. This is an excellent opportunity for us to expand our
sales, our brand, and our margins," said Chu.
Mizati also finalized a lease on its first Wheel Lots rent to
own location, a 3,000 sq ft space in San Bernardino County, CA.
CEO Hazel Chu said, "After months of researching and planning,
it is rewarding to implement our new business model. The
building is in a great location, and once we add our Wheel Lots
touch it will be a shining example of Mizati's commitment to
quality and dedication to customer service. Our future Wheel
Lots store will be equipped with top notch automotive tools,
such as tire changer/balancer, compressor, pad lifts and will be
consisted of a show room for our varieties of wheel designs."
Mizati is aiming towards the end of Q2 for the store's official
opening. "We plan to add two additional Wheel Lots stores by the
end of the year," added Chu.
|
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
|
Tell us what you think
Rate the article at the top of this page |
|
|
|
|