RentDirect/Nationwide
provides a wide array of high quality demonstration programming,
event graphics, and generic ad materials in addition to its
library of “Better than Film” HD commercials that can be
customized for RentDirect Members. The generic materials and HD
programming are free.
Click the image to view video
Steve Bryant from Nationwide Primedia demonstrates how any
rental dealer can afford to advertise on television.
With
RentDirect Nationwide’s MemberNet TV program, dealers’ TV
walls, video displays, and even HD kiosks can become their
store’s own private television network featuring HD movie
trailers, special programming, breathtaking Hi Definition demo
footage, vendor features, plus their own HDTV commercials.
Rather than a static environment with posters, tags and tent
cards telling their story, hundreds of square feet of high
definition screens can light up Members’ selling space with the
messages that they want their shoppers to see in eye-popping HD
from Nationwide’s PrimeMedia production facility near Atlanta,
GA.
RentDirect NationWide is the largest rent to own industry buying
group. PrimeMedia services are exclusive to RentDirect members.
Nationwide Members across the country volunteered to be test
sites for this new technology last year, and Nationwide, through
its intranet site, MemberNet, has been sending HD programming
directly to them via the internet. That’s right, 720p HD
programming has been delivered to in-store servers via normal
high speed connections giving Members their own personal video
programming customized with their commercials and vendor
showcases.
According to testing Member Mark Carmack of King’s Great Buys
Plus in Evansville, IN, “Our issue, before we had MemberNet TV
installed, was that Best Buy, Circuit City and Sears commercials
were popping up when you were engaged with the customer. Now we
have our own HD commercials from Nationwide’s PrimeMedia
Studios. It’s been great!”
Here’s how RentDirect/Nationwide’s MemberNet TV program works.
Members purchase or lease an HD video server, along with
licensing for the necessary third party software. RentDirect/Nationwide
then provides a wide array of high quality demonstration
programming, event graphics, and generic ad materials. In
addition, Nationwide’s vast library of “Better than Film” HD
commercials can be customized for Members’ usage on air and
through MemberNet TV. The generic materials and HD programming
are free.
RentDirect/Nationwide’s MemberNet TV program recently rolled out
of beta-testing and is now available to all RentDirect/Nationwide
Members via MemberNet.
About RentDirect Nationwide
RentDirect Nationwide, the rent-to-own division under the
Nationwide Marketing Group umbrella, represents more than 260
rental dealers throughout the country. Nationwide Marketing
Group (NMG), headquartered in Winston-Salem, NC, is the nation’s
largest buying and marketing organization for independent
appliance, consumer electronics, and furniture dealers. NMG has
approximately 2,800 members throughout the United States
–independent dealers with more than 7,500 storefronts and a
combined $11 billion in annual sales. To learn more about
RentDirect Nationwide, visit www.gorentdirect.com or call James
MacAlpine at 336-722-4681.
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