Over the past seven years, Amscot has given away more than 25,000 free bike helmets to families living in Central Florida.

Florida based payday loan provider Amscot Financial will donate and distribute 4,160 free bike helmets on Oct. 22 in 12 Florida counties where the company operates branch locations. Over the past seven years, Amscot has given away more than 25,000 free bike helmets to families living in Central Florida.

The helmets are available in three sizes: small, medium and large and are being targeted towards children in pre-school and elementary school. They will be distributed from 6 to 10 a.m. by Amscot Financial managers and law enforcement personnel in the company's branch parking lots.

According to law enforcement statistics, more than 100 bicycle-related deaths occur every year in the state of Florida. National records indicate that more than 94 percent of all bicyclists killed are not wearing helmets. This marks the seventh year that Amscot Financial has donated and distributed free bike helmets in counties where it does business.

"We feel strongly that every child who rides a bike ought to have a helmet," said Ian MacKechnie, founder and CEO of Amscot Financial. "Wearing a properly fitted bike helmet is a very simple, common sense thing to do. We hope that kids take their helmets home and wear them every single time they get on their bike."

Founded in 1989, Amscot Financial employs more than 2,000 associates who work at the company's 174 retail branches and at the company's corporate headquarters in Tampa.