The SEN roster of Internet–based marketing benefits now includes every tool required to have a professional but reasonably priced web presence.
Jeannette Howe, Executive Director, SEN

Specialty Electronics Nationwide (SEN), the buying group, unveiled details of its partnership with AV NetResults, the leading provider of online search marketing for the audio and video (A/V) industry. AV NetResults specializes in innovative, localized online search marketing programs which help dealers drive more qualified sales leads and online exposure. SEN will be promoting AV NetResults to its dealers as a special, A/V-industry focused online marketing service.

After launching successful programs for dozens of A/V dealers around the country, AV NetResults has partnered with Specialty Electronics Nationwide to offer a program to all SEN dealers in order to help them with their marketing strategy and increase sales. A/V NetResults will provide to SEN dealers its A/V-specific online marketing program to target consumers which are local to each dealer.

Jeannette Howe, Executive Director of SEN remarked, "As our dealer members continue to build a larger online presence in their respective markets, we are excited to bring them this unique program from AV NetResults, which unites deep A/V expertise with online marketing prowess. The SEN roster of Internet–based marketing benefits now includes every tool required to have a professional but reasonably priced web presence. We can provide dealer members with customized websites, a continuously growing library of product e-catalogs, video options through HDHomes.tv, and opt-in e.mail traffic builders. Our new partnership with AV NetResults completes the package with A/V optimized clicks-to-bricks solutions."

Brendan Morrissey, CEO at AV NetResults commented: "We are thrilled by the opportunity to work with SEN and its A/V dealers through this new partnership. By localizing the online advertising and focusing on the A/V industry we provide a results-driven program which makes very efficient use of a dealer’s marketing dollars. Dealers, in turn, are telling us that they are achieving a far greater ROI with our program than with traditional media."

Deborah Smith, an A/V industry veteran and President of the Deborah Smith Group, will be working closely with SEN as an AV NetResults sales partner to bring the benefits to SEN dealers. Smith noted: "In a time where traditional media vehicles (including the Yellow Pages) are not working for independent dealers, this smart and affordable program helps dealers attract qualified customers - while building an online presence in their local marketplace."

About AV NetResults, LLC
Based in Cary, NC, AV NetResults helps audio-video (A/V) industry clients attract consumers and increase sales by delivering innovative, results-driven online marketing solutions.

About Specialty Electronics Nationwide the Buying Group
Specialty Electronics Nationwide is the Specialty Consumer Electronics division of the Nationwide Marketing Group.