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We'll begin by assuming you’ve laid out a
Model
Floor Plan. Now it’s time to move towards inventory purchasing. Limited
space and the need to offer many categories present unique challenges to
Rent-To-Own buyers.
Rent-To-Own stores carry many product categories in a small amount of square
footage:
- Video
- Audio
- Computers
- Appliance
- Gaming
- Communication
- Upholstery
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- Dinette
- Bedroom
- Juvenile
- Occasional Tables
- Furniture
- Accessories
- Jewelry
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Each category contains sub-categories
| Category |
Sub-Category |
Item |
Brand |
Model |
| Electronics |
Video |
TV |
Quasar |
25
27
32
36 |
| |
|
|
JVC |
20
25
27
32
36
52 |
| |
|
Video Cam |
Samsung |
xxx13 |
| |
|
|
Sharp |
abc123 |
| |
|
DVD |
Pioneer |
efg321 |
The sub-category process filters down to the specific Models you carry from
the hundreds of brands available to you. Without careful consideration, the
buying process can quickly get out of control. Hence the challenge of squeezing
enough categories to fill up a Wal-Mart, into a 2,000 to 8,000 square foot box.
KEEP IT SIMPLE
You have to be realistic about how much inventory you can carry. Draw your
Model
Floor Plan with the layout that makes sense for your store. Pick the
categories, sub-categories, items, and models. Once you have decided the depth
in each category, calculate the total cost, cost of each category, and the
cost/square foot. Closely tracking total cost of "in-stock"
merchandise allows you to know "at-a-glance" when you're over or
under-stocked during the year. Watch the inventory cost per category so you know
exactly where you are overstocked. (Tracking the avg. cost per item, per
category is the best way to go.)
List your categories and sub-categories. Select ONE brand for each.
Show a good cross section of a brand. For example, choose RCA for all TV's.
Display a 25", 27", 32", and a 46" RCA Projection. Your
ability to produce an effective showroom is about keeping it simple.
Carrying too many brands and models is inefficient for you, and confusing for
customers. A good selection doesn’t mean you have to carry a wide array of
manufacturers.
The Buy
Where should you buy? What you should buy?
Finding
the Vendors, Manufactures, and Distributors that service your area should be
your first step. Your ability to create a TEAM relationship with vendors will
help your inventory flow, product selection, and overall service.
Know your Vendors
Shipping Time, Return Policy, and Freight and Pricing Policies are the
ingredients that make up service to a dealer. With a small amount of showroom,
and not a lot of warehouse space, it’s crucial to know when, as well as what,
to order from a vendor. Vendors that can’t replenish product timely can kill
an entire month for a rental dealer. Always have a back up plan of vendors so
you don’t get caught with an empty store.
Did somebody say "SERVICE"
Being able to refurbish and service a product economically can make a huge
difference to the bottom line, and give you a solid reputation with your
customers. Only carry brands you can service timely and economically. Get a list
of certified Service Centers for every brand in every category. If a vendor
can't supply a list of local service centers...drop them as a supplier. Service
is what we do.
The Best Price
Paying the best price for product is no-brainer for owners, but not so for
every employee. Buying is an acquired skill. It involves careful study of each
category. With so many different categories, vendors, and specials, it’s
difficult to know if you’re getting the best price if you're not seasoned. ALWAYS
ANALYZE LANDED COST. Freight can be a "margin eater" and is not
disclosed well by vendors on price sheets. Never assume your getting the best
deal. Always ask for a better one.
Buying Groups
Buying groups can be a Godsend to Rent to Own Dealers. They offer timely
delivery and discounted pricing. AVB
and TRIB are the largest groups with
specific Rent to Own programs. Groups offer discount buying, volume rebates, and
great networking among rental dealers. You should measure the cost savings
against the fees and dues for group membership. Ask solid questions about
joining a group:
- What brands to they represent?
- Do they represent the brands I know?
- What rebates and price discounts will I see from the brands I sell?
- What are the initial fees and monthly dues?
- What type of networking events do they hold?
- Do they have special buying fairs?
- What is the total buying power of the group?
- How many dealers do they service?
The merchandise that you carry is the reason customers walk through the door
and spend their hard earned money. Carrying the products they want, at the
prices they can afford, and with the least amount of service is your most
important job. The buying process is crucial to your success.
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