Sometimes it just takes some prospective.
The word prospective: the capacity to view things in their true relations or
relative importance. This definition is crucial for anyone who wants to view
their business or job differently.
A great proverb once said, "Sometimes you need to step away from the forest to
see the trees", or that could have been a great lumberjack. Viewing your
business as an objective observer versus an employee or employer can be
an extremely difficult task.
As I traveled through hundreds of rental stores just for the pleasure of
observation, I realized I was viewing my store completely wrong. I didn't have
any prospective. Worse yet, I had tunnel vision. I claimed to have been
listening to my customers and my employees but I was hearing the same complaints
that my customers and employees had at these different stores.
I observed the customer's shopping habits and their questions to the
employees of the store. I observed the employee's demeanor, attitudes, and
overall work ethics, which allowed me to realize how under defined and under
trained employees seemed to be in our industry. This information wasn't new
because experts had talked about it at almost every seminar I had attended in
the last 10 years. But I didn't have PERSPECTIVE and the complaints that I heard
from people at other companies started to clear my mind's sight on my company.
The reality started to settle in that MY COMPANY wasn't well defined and
Laser Like Focus:
- Defining the work in the store and who should be doing it, the estimated time
it takes to do it, and the specific skills a person should have to do the job.
- What does the employee need to do the job: Tools, Systems, Software,
Manpower, Education, and Time-Management Allocation.
- A firm timeline of implementation and completion dates with follow up
meetings to see that the objectives are being met.
- Coming up with some great titles to these important positions.
- Recognize the achievement of mastering a given position.
- Every time you walk through those golden gates of your store I want everyone
to become a customer. Transform him or herself into a customer that not only
wants to be sold but entertained and excited.
- Is the store visually appealing, orderly and salable. (Model Floor Plan)
- Is everything priced?
- Is every category being presented or is the store lob-sided with all
electronics or furniture. (Model Floor Plan)
I ask my staff to visit the great retailers of today: Wal-Mart, Best-Buy,
Target, and etc. Watch what is drawing people and what aids do they use to sell.
A store that sells itself is a store worth selling.
Please take some time to have PERSPECTIVE in your business, job and life and
you'll find that you'll gain great appreciation for what it has to offer
yourself, employees and customers.
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens.
Tell us what you think
Rate the article at the top of this page