are showing a significant increase in sales volume this month so
Jodi Sally, vice president of marketing, Toshiba America
As consumers see lower prices for high definition players, the
manufacturing efficiencies of HD DVD are keeping the format one
step ahead. As the first to bring CE player prices down below
the $400 mark, Toshiba is hearing encouraging news from
"Toshiba remains committed to drive sales with strategic pricing
and marketing to complement the rapid market adoption of HDTVs,"
said Jodi Sally, vice president of marketing, Toshiba America
Consumer Products. "Retailers are showing a significant increase
in sales volume this month so far."
Quality, price and great viewing and listening experiences are
recognized benefits of the HD DVD format. With mandatory
features such as a network connection, picture-in-picture,
persistent storage, and decode support for Dolby True HD, every
player can take advantage of new interactive and audio features
as they are introduced. That means a quantum leap for the
consumer experience with minimal investment in new audio
equipment and the ability to update any player on the market as
needed. Consumers can also enjoy combo discs that include a DVD
version as well as an HD version on a single disc for playback
on a variety of machines. These are all exclusive features of
the HD DVD format.