The markets that comprise the new North American business structure had sales of $1.4 billion in fiscal 2005.

Sealy Corporation has realigned its new North American Division. The division will be led by Lawrence "Larry" Rogers, who has been appointed its President.

"As North America becomes more of an integrated market, this new structure will allow Sealy to better leverage its product development capabilities, sales and distribution strengths and lean manufacturing initiatives," said David J. McIlquham, Sealy's Chairman and Chief Executive Officer.

The markets that comprise the new North American business structure had sales of $1.4 billion in fiscal 2005. Sealy expects that one-third of its growth will be derived from sales of innerspring in the U.S., one-third from specialty products, and one-third of its growth from outside the United States.

In addition to promoting Rogers, who led Sealy's international bedding group for the last twelve years, to lead the North American Division, the Company promoted Michael Hofmann to Executive Vice President of Operations for North America. Executive Vice President and Chief Financial Officer, Jeffrey Ackerman, who joined Sealy a year ago, will be promoted to assume global leadership responsibility for Finance & Information Technology.

"Under [Larry Rogers'] leadership, sales in Canada have doubled over the last five years," noted Mr. McIlquham. "We expect to further strengthen our position as the largest bedding manufacturer in the United States and Canada."

Additionally, James "Jim" Hirshorn, Sealy's Senior Executive Vice President of Finance, Operations, Research and Development stated that he is leaving to become Chief Financial Officer at Potbelly Sandwich Works. Mr. Hirshorn also resigned his position as a member of the Board of Directors, effective immediately.