We used input from rental dealers to create a series of professionally-produced television commercials which are available to our members for just a minimal customization fee. These commercials would cost thousands of dollars for our rental members to produce on their own.
Steve Bryant, Nationwide Primedia

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Steve Bryant from Nationwide Primedia demonstrates how any rental dealer CAN afford to advertise on television.

More RTO Online Vendor Video From RentDirect-nationwide Buying show.

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Dennis Willich, Nationwide Southwest Director discusses his marketing group’s growth and his thoughts on making The Power of One a reality for independent rental dealers.

Brad Rogers, Southeast Regional Vice President for Serta explains how their vast product assortment lends itself to the rental market.

Mark Phanco, Vice President of Sales for Bush Industries talks about his company’s commitment to safety

Elizabeth Strachan from Botanica by LABS, Inc. discusses various uses for silk greenery in rental stores

Dan Helton from HD Canvas Art shows off his amazing photo canvas artwork

Wayne Strachan from Dimplex North America demonstrates the amazing realism of his electric fireplaces

Gary Jones from Ashley Furniture explains why Ashley is the nation’s top selling furniture brand.

Paul Belt, General Manager of the National Dealer Service Center for Capital Solutions reviews his company’s new extended inventory financing program

Todd Gay, Sales Manager for Poulan Pro demonstrates the unique features of Poulan lawn tractors

Ray Oribello, North American Sales Director for Twinhead explains the benefits of renting Durabook notebook computers

Frank DeMartin, Vice President of Marketing for Mitsubishi clarifies the distinction between large-screen Mitsubishi television sets and the competition

Jack Sweat and Alexis Miller from Advertising Made Easy reveal just how simple it is to create a coordinated marketing campaign using their online ordering system

Tony Battaglia of Blue Ribbon Rentals talks about his company’s growth and future plans

Albert Turick, Creative Director for the Nationwide Design Center unveils the latest designs and finishes in showroom displays for computers, appliances and flat panel televisions

Mike Bertolani of SED International shows how CPU’s are getting smaller and monitors are disappearing altogether

Leo Grossman, District Manager for Electrolux describes the newest features of Frigidaire laundry and refrigeration products

Chet Pensak of InForm Print & Promotions exhibits cutting-edge signage options and promotional specialties

Brown Councill of Baseline Licensing Group hits a home run with his line of Sports Home Lifestyle furnishings

The nation’s top electronic, appliance and furniture vendors wrapped up a 16-hour buying show Wednesday that is expected to be one of the most successful-to-date for the PrimeTime-Nationwide marketing group.

Major vendors reported placing more orders during the first day of this two-day show than they did during the entire two-day show held this past August in Las Vegas. Others cited increases in volume of as much as 40% over previous show totals, which would indicate a record-setting purchase pace for the RentDirect-Nationwide group.

Mike Bertolani, National Sales Manager for SED International summed up the show’s success. “Our company enjoyed a significant increase in sales over the last show. In fact, we’ve increased sales significantly with each show we have participated in as a RentDirect-Nationwide vendor. They do such an exceptional job of bringing in new members and that’s just one way our volume increases. We are also finding that people seem more willing than before to try new products and broaden their lines. We definitely sold more ‘step-up’ merchandise this show.”

Before the show ended, a drawing was held to distribute more than $100,000 in major prizes to participating dealers including his and hers Rolex watches, $20,000 in U.S. Savings Bonds and a 2007 Ford F-150 SuperCrew XLT pick up truck.

RTO Online conducted nearly twenty video podcasts with leading rental vendors and dealers during RentDirect-Nationwide’s biannual trade show The Power of One. One highlight of our coverage is a conversation with Steve Bryant from RentDirect partner Nationwide Primedia. Bryant’s production company premiered four separate HD television commercials created exclusively for the rental market. These spots are easily customized and are designed to give independent dealers a professional look for a minimal investment.

More than 3,000 participants were present for the RentDirect-Nationwide PrimeTime! buying show. The next RentDirect buying show will take place at The Venetian Resort in Las Vegas August 19 – 22, 2007.

Click the images at left to view other video interviews from the tradeshow floor of RentDirect-nationwide. See photo galleries Keynote and Reception (53), RentDirect Meeting (54), Tradeshow Floor Day 1 (22), Training Seminars (24).