CFSI will premiere the results of its co-sponsored national segmentation study of the underbanked at the conference.

The 3rd annual Underbanked Financial Services Forum will be held June 8-10, 2008 at the Doral Resort in Miami, Florida. The conference is sponsored by the Center for Financial Services Innovation (CFSI).

CFSI will premiere the results of its co-sponsored national segmentation study of the underbanked at the conference. Other major sessions will address important differences between "subprime" and "underbanked" and "credit underserved" and encourage action through marketing and distribution strategies and new products and pathways.

Discussions of the best practices in lending to the Latin American market and the latest innovations in managing risk, offering alternative credit products and technological breakthroughs, will also be featured at this event.

AGENDA
Sunday, June 08, 2008
1:00 PM - 2:30 PM
Pre Conference Workshop 1
Segmentation Research: Mapping the market to create actionable solutions
Reaching the underbanked market requires a strategic approach focusing on marketing and distribution, products and pathways, and risk management. Without accurately charting the underbanked market through understanding behaviors, attitudes and preferences, well-intentioned programs may fail to meet expectations or miss this key market completely. In this session you will get the first detailed look at the results of CFSI s national co-sponsored segmentation study.

2:45 PM - 4:15 PM
Pre Conference Workshop 2

4:30 PM - 5:15 PM
Keynote Presentation

Monday, June 09, 2008

8:45 AM - 9:30 AM
Keynote

9:30 AM - 10:15 AM
Pioneering financial institutions integrating underbanked strategies into enterprise-wise solutions
In this session three large financial services providers discuss their enterprise-wide strategies for reaching the underbanked market through offering integrated solutions such as prepaid products, direct deposits, and check cashing. Learn how these banks use cross-selling, product layering and graduation strategies to introduce these consumers to a variety of robust more traditional product offerings.

11:15 AM - 12:00 PM
Keynote

Products and Pathways

1:15 PM - 2:10 PM
Savings programs: Sustainable paths to a prosperous future
Leading product developers for the underbanked market are honing their asset-building programs, focusing on the wide-array of opportunities to charter paths to prosperous financial futures. In this session, learn how three financial institutions developed successful savings programs their underbanked consumers.

2:15 PM - 3:00 PM
Getting and staying at the "top of your customers wallet"
Through best practice development, product structuring, pilot programs, and creatively using brand impact, financial institutions and credit card companies are creating product offerings to become and remain the product of choice for their underbanked customers. Learn how these providers evolve their credit card offerings to meet their client's needs and remain "top of the wallet."

4:30 PM - 5:15 PM
Maximizing check cashing as a gateway product to the underbanked
Banks are incorporating check cashing strategies as a cost-effective gateway product for the underbanked, meeting their immediate needs and transforming these disconnected consumers into long-term clients. To date, a handful of banks have invested significant time and energy into this service and are seeing positive results. In this session, learn how banks are starting to make the most out of service with high profitability potential while remaining aware of the need to be responsible to their new underbanked consumers.

Marketing and Distribution

1:15 PM - 2:10 PM
Municipal governments: Revolutionizing distribution methods
Across the US mayors of major cities are using private sector investments to turn their cities green, and now many municipalities are using the same investment principals to provide access to financial services for underbanked consumers in their areas. This unique distribution method is changing how many large cities are addressing the financial needs facing their underbanked constituents. Learn how leaders in municipal governments are using city infrastructure and marketing incentives to collaborate with private sector financial solution providers to integrate the underbanked into the mainstream financial arena.

2:15 PM - 3:00 PM
Opportunities for reaching the underbanked through retail distribution
Retail channels hold great promise for reaching and servicing underbanked consumers when programs are adopted with a deliberate underbanked focus. Hear from banks offering services in retail locations and understand the successes and challenges of working through this relatively new channel to acquire underbanked consumers. A leading retailer offering financial services will discuss the opportunities and limitations of providing these new services to their existing client base.

3:30 PM - 4:25 PM
Innovation in distribution channels
To effectively provide access for financial services to the underbanked, many financial institutions are using innovative distributions channels meant to meet the needs of this unique market segment. Learn the latest on distribution technology and business models used to reach the low-moderate income consumer base from industry leaders in prepaid, mobile, and kiosk technology.

4:30 PM - 5:15 PM
Taking it to the next level: An interactive analysis of marketing and distribution strategies
This closing session is YOUR opportunity to ask those unanswered questions and talk tactics with a cross-section of the track's panelist. This unique convening is a one-of-a-kind opportunity to hear how the session ideas converge, how your organization can benefit from these or like strategies, and what immediate steps you can take to begin or continue to see the fruits of this largely under tapped market segment. This dynamic session will be moderated by a behavioral economist, who will help you understand how the unique qualities of the underbanked market impact their economic decision making and how that should impact your organization's marketing approach toward them.

Risk Management

1:15 PM - 2:15 PM
Latin American consumer lending: Using market knowledge to combat risk
Latin American consumers make up a significant portion of the underbanked segment. Learn how financial institutions are using market segment knowledge, awareness of cultural preferences, and the leading targeted lending practices to serve the Latin American underbanked segment while effectively managing the associated risks.

2:15 PM - 3:00 PM
Serving the underbanked with alternative credit solutions
In this session learn how important partnerships between banks and alternative credit scoring vendors lead to practical working solutions for meeting underwriting demands, especially to meet the needs of customers the bank was previously unable to serve due to insufficient or limited credit scores. Hear how banks are surmounting these challenges by using testing scenarios and scoring methods of the non-traditional credit score provider to develop actionable steps to meet the consumer needs.

3:30 PM - 4:25 PM
Meeting regulatory requirements through prevention and early intervention strategies
Financial opportunities in the underbanked market often raise anti-laundering and other regulatory concerns. Many financial service providers are discovering that by implementing enterprise-wide programs early on to respond these concerns, their organizations are able to accommodate innovative product development while adhering to regulatory requirements. In this session, learn how the right strategies can address regulatory concerns while at the same time maximize creativity in product development and marketing strategies.

4:30 PM - 5:15 PM
Taking it to the next level: Mastering the intricate strategies for managing risk in the underbanked market
This closing session is YOUR opportunity to ask those unanswered questions and talk tactics with a cross-section of the track's panelist. This unique convening is a one-of-a-kind opportunity to hear how the session ideas converge, how your organization can benefit from these or like strategies, and what immediate steps you can take to begin or continue to see the fruits of this largely under tapped market segment. This dynamic session will host panelist poised to address your questions and thoughts, link key topic areas across track sessions and give you talking points for the evening s and next mornings networking sessions.

Tuesday, June 10, 2008

8:45 AM - 9:15 AM
Success in the credit underserved market - An economist's perspective
There has never been a better time to court the underbanked market, which continues to be one of the most promising areas of new and enhanced growth for the financial services industry. To achieve this, it is important to understand the significant differences between "subprime" and "underbanked/credit underserved." Dr. Mark Greene, CEO of FICO, will discuss the differences between these markets, and what this means to industry players as they develop strategy and products. He will also offer his unique perspective on the economic value of serving the underbanked market with quality, affordable solutions, as well as an overview on the different methods that are currently being used to better understand and underwrite this segment for success. Topics will include alternative data and credit scoring; enhanced decision processes for both transaction data and predictive modeling; fraud risk mitigators; and channel strategies.

10:30 AM - 11:15 AM
Developing technology innovations for tomorrow...
Technology once was developed to meet a demand for a product or service. Now, the product or service is developed to meet the customers demand for the technology. In this session on high-tech development, learn how the technological advancements of today shape the products, distribution channels, and risk management tools of tomorrow. Get a first glance at the pioneering technologies developed for use in providing financial services to underbanked market.

11:15 AM - 12:00 PM
Segmentation Research: Creating actionable solutions nation-wide
In this special closing session, study sponsors Michael Koukounas, SVP Risk Management, from Citi and Ron Hynes, Global Prepaid, MasterCard Worldwide will discuss why they chose to sponsor the study and how they plan to integrate the results into their strategies toward the underbanked. Gary Warech, SVP/General Manager, from Simmons will round out this informative session by providing a detailed overview of the results.