More than 30 senior Women Corporate Executives share their perspectives, insights, ideas, and advice on work/life balance in a new book entitled "Seeking Joy: The Real Truth About Work/Life Balance - Women Corporate Executives Speak Out."

"Conceived, written and published in eight days, 'Seeking Joy' is a tribute to the passion that women have for empowering other women in their pursuit of joy and balance," says Rhonda Harper, Founder & CEO of RTM&J and author of the new book. While preparing for a speaking engagement, Harper called women executives for input when it became obvious that their stories needed to be shared with as many women as possible.

More than 30 senior executives from Bloomingdale's, BP, Campbell Soup, Cerner, CBS, Clairol, Coca-Cola, Conagra, Corporate Executive Board, Disney, Dupont, Frito-Lay, GSD&M, Kmart, Nestle Purina, Procter & Gamble, Rhodes, Russell, SC Johnson, Southwest Airlines, The Home Depot, Nature Conservancy, Unilever, Universal, Viacom, and Visa were interviewed for the book.

"Seeking Joy" empowers women in four simple steps: (1) Get to What's Real - facts, trends and insights as to why balance is an issue; (2) Figure Out the Truth - 31 personal stories from Women Executives; (3) Plan for Joy - a workbook prepared by an executive coach; and (4) Experience Joy - a journal that tracks the readers progress.

While much has been written lately about the "opt-out" strategy of women executives, these women have chosen to "opt-in" and manage work / life balance. Women executives interviewed said they: (1) struggled with work/life balance issues and felt that other women handled it better than themselves; (2) reinforced their commitment to helping colleagues work through balance issues, although they felt as though they dealt with it alone; and (3) said balance is a personal issue where there is no "one size fits all" solution.

Headquartered in Marietta, GA, RTM&J Inc. ( www.rtmj.com ) is a full- service marketing consultancy that specializes in Marketing for Women through Total Business Solutions. Specifically, RTM&J offers brand building research, strategy, positioning, communications, creative and organizational development services. Recent clients include leading national retail, consumer packaged goods, communications, entertainment, and healthcare companies. Rhonda Harper founded RTM&J in 2002, having been an Officer and Vice President of Marketing for Wal-Mart Stores Inc.