Consumers
talk before, during, and after the new product purchase cycle,
and our goal is to absorb and translate as much of conversation
into actionable intelligence as possible.
Pete Blackshaw, CMO, Nielsen BuzzMetrics
"Electronics is perfectly suited for buzz analysis," said Pete
Blackshaw, chief marketing officer, Nielsen BuzzMetrics.
"Consumers talk before, during, and after the new product
purchase cycle, and our goal is to absorb and translate as much
of conversation into actionable intelligence as possible."
According to Nielsen BuzzMetrics, consumers posted over 40,000
messages about CES 2006 before, during and after the event took
place, to blogs, discussion boards and Usenet groups. CES 2007
is expected to exceed prior levels as online consumers
increasingly share their experiences, opinions and views.
Top Industry Buzz Segments: Home Theater & Video and Gaming had
the most buzz around CES 2006, with 30 percent and 25 percent of
posts devoted to these topics, respectively. The Wireless and
Audio segments generated significant buzz volume as well, with
over 10 percent each.
Top Brands: The most talked about brand surrounding CES 2006 was
Sony, with a buzz volume of approximately 25 percent, followed
by Microsoft with nearly 20 percent. Buzz volume for the Apple
brand was roughly 12 percent, while volumes for the remaining
brands were relatively close at around five percent or less.
