By Albert Turic - AMCASE
strategy of creating an idea filled, aspirational shopping
environment, has struck a chord with customers accustomed to
branded lifestyle shopping and dramatic TV home makeovers.
RTO How 2 Series
|Integrating Flat Panel
TV, Home theatre, Gaming and Computer technologies
presents exciting new revenue opportunities for the
Flat Panel TV, Home theatre, Gaming and Computer technologies
presents exciting new revenue opportunities for the rent-to-own
But creating the right environment
- a blending of high style, presentation, performance,
versatility and security is the key to making it happen.
Style: Start with a mix of natural
materials, a fresh color palate and a splash of accent lighting
to create a welcoming “at home” feeling throughout the entire
store. Select accent wall areas that can be refinished now and
then to give your store a renewed look.
The design strategy of creating an
idea filled, aspirational shopping environment, has struck a
chord with customers accustomed to branded lifestyle shopping
and dramatic TV home makeovers.
Applying this strategy to your TV
and electronics area will create a home entertainment experience
– not just a TV department.
Now that LCD and Plasma have
become an approachable choice for more and more consumers, a
high performance TV wall will be your stores most exciting
destination and the heart of a complete entertainment
Combining it all seamlessly while
keeping products secure, accessible and performing at their peak
can be a challenging task in an environment where constant
change is the norm.
The answer: State of the art
display fixtures that are versatile, modular and designed to
accommodate a variety of product presentation requirements.
No longer content to sit on
shelves, today’s home entertainment products want to hang,
swivel, surround, interconnect and dazzle.
Presentation: Much of the allure
of the flat panel screen is as much in its “picture on the wall”
magic as in its stunning picture quality.
A successful TV wall needs to be
adaptable to both a hanging and shelved presentation.
Small screens, perfect for the
bedroom and kitchen counter are great on shelves and existing
inventories of CRT’s still need a place to go, but nothing draws
a crowd better, and closes deals faster than your biggest flat
panel mounted on the wall and thumping out the latest action
movie trailer through a hot Home Theatre System! Add an overhead
canopy, turn down the lights, plug in a popcorn machine and let
your customers relax in your latest home theater seating or
living room group.
|Your display system
should set the stage for products to perform and show at
their very best.
What a package! A powerful
presentation like this requires the right display tools for the
job. Your display system should set the stage for products to
perform and show at their very best. For example: A dark color
background and subdued lighting allows the picture be the star
while providing a unified look to the overall display..
And by breaking up that continuous
wall of products with an accent feature section of a different
finish, you can create a perfect stage for that total
Performance: As screen sizes
continue to increase picture quality plays an even greater role
in a customer’s decision to step up to the next level.
An HD DVD player and an HDMI
connection to a 1080p set will allow customers to experience the
full range of entertainment possibilities and provide you with
the opportunity build the transaction by adding a high end
gaming console, HD DVD Player or Home Theatre Package.
The question of “What’s on TV?”
has never been more important. Controlling the content of your
“video wall paper” will insure that only your message gets
through not your competitors commercials.
Branding your store with a TV spot
designed to reach only customers in your market can be
remarkably inexpensive and quickly establish your brand as a
Versatility: Changing seasonal
products, fluctuating inventory levels, new product
introductions and special promotions require fixturing that is
versatile and easy to reconfigure as your display needs demand.
Designed for easy relocation and
expansion, a modular fixture system is the right answer for the
leased space of a growing business. Readily available components
will make changes and additions easier and avoid the problems of
on site construction.
Customer service areas; The
Customer Service Counter - It’s where introductions are made,
information exchanged, agreements are signed and hands are
shaken. It’s the customer’s first and last impression of the
Tailoring this vital piece of
furniture to your businesses needs is crucial to smooth daily
operations and your customer’s impressions.
Combining stand up Transaction
counters, work counters, showcases and a closing desk in one
well designed configuration, will keep operations centralized,
assure security and help establish your brand image right out
Coordinating design features and
finishes between the two largest fixed furnishing items in the
store -the Customer Service Center and Home Entertainment Wall
is an opportunity to establish a branded environment uniquely
Amcase has developed modular
solutions for complete RTO store interior packages including
Electronics and Appliance fixturing, Customer Service Counters
and Modular Office Casework.
For more information
Contact Amcase : 888.396.9060
Albert Turick ext 121
Chris Hodges ext 107
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