If boxes are
not produced and on store shelves by January 1, 2008,
significant consumer confusion will result.
David K. Rehr, President and CEO, National Association of
Rehr said the early availability of the converter boxes is "critical to our collective success."
Rehr reinforced the importance of building and stocking
converter boxes in a letter to Gary Shapiro, president and CEO
of the Consumer Electronics Association and Marc Pearl,
executive director of the Consumer Electronics Retailers
The deadline for the government mandated
transition to digital television (DTV) is February 2009. All
analog products shipped since February, 2007 have included a DTV tuner
and will not need a converter box.
The Consumer Electronics Association said last year that
Americans were adopting digital televisions at an increasingly
fast rate. The Association predicted the
price of digital televisions would continue to fall, with the average
retail price expected to be $819 in 2007, a $224 drop from 2006.