We started our research and planning on this relatively a year ago when we observed that a portion of the customers borrowed into credit card or other form of financing.
Grace Wang, Mizati spokeswoman

California based wheel and tire distributor Mizati will begin opening wheel and tire rent to own locations this year.

Mizati was founded in 2001 by CEO Hazel Chu and has steadily grown its business to its 2006 level of over $4 million in sales with a dealer network of 300 dealers and distributors including nationally recognized outlets such as America's Tire, Discount Tire, Firestone Tire Stores, and Les Schwab Tire Centers.

The company says Rent to Own will open a new chapter for the company.

Mizati spokeswoman Grace Wang was enthusiastic in announcing this new business model, "The new RTO program will be in addition to our existing business. Mizati has continuously risen to the occasion to innovate and deliver high-quality value-priced wheels that customers demand. By entering the RTO market, the company will add new revenue streams in addition to our organic growth." Ms. Wang continued, "We started our research and planning on this relatively a year ago when we observed that a portion of the customers borrowed into credit card or other form of financing when purchasing a set of wheels, which can cost anywhere from $1,000 to $3,500. Upon careful observation and study of this market, we anticipate the RTO model will allow us to serve a larger market base by providing the option to pay wheels and tires off over time."