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World Market Center
SM announced today that its Advisory Board unanimously approved
the new date of the first Las Vegas Market to be held from July
18-22, 2005, which is the same timeframe the group previously
released for their Summer Market dates. The news comes at the
close of the Advisory Board meeting held at the Venetian Hotel
in Las Vegas on December 11.
According to project officials, the date change
is result of “satisfying the construction requirements to
deliver a first class facility, including the full scale of the
additional tenant improvement work desired by the individual
exhibitors.”
In addition, project officials said they would
soon announce the formation of a major strategic relationship
with significant positive impact on the development and
operation of the Las Vegas Market.
“Virtually all of our exhibitors have expressed
their desire to create exciting showrooms with above standard
improvements that are unique to Las Vegas. The move to Summer
Market dates provides each tenant with the opportunity to plan,
design and execute their showrooms to their desired
specifications,” said General Manager Dave Palmer. “Our debut
Market is critical, and we want to deliver a good experience for
exhibitors and buyers alike.”
Palmer said board members unanimously approved
and were supportive of the date change and the new strategic
developments, as the additional period will contribute to an
even stronger Market. The Advisors were also unanimous in their
recommendation to add a weekday (Monday, July 18) to create a
five-day Market. Their rationale was that it gives attendees a
natural opportunity to take advantage of the benefits of the
host city during the weekends that precede and follow Market
dates.
“It’s clear to us that the industry will be in
Las Vegas in great numbers when we open our doors. The momentum
and support is very strong,” said Palmer.
Commenting on the response to the new date from
Phase One exhibitors, Leasing Manager Babs Blair said: “We have
been working diligently to notify all of our exhibitors about
the new timeline for our grand opening, and they are responding
positively. They want the absolute best showrooms imaginable,
and agree this additional period is in the best interest of the
entire facility and Market experience.”
The Las Vegas advisory board meeting also
included a site visit to view construction and excavation
activities; building updates such as the coordination of the
tenant improvement program and showrooms design; a leasing
update including plans to construct a temporary venue in Phase
One to accommodate overflow demand as well as new floor plans
for Phase Two; and marketing and outreach strategies targeted to
retailers, alliances with hotel and tour operators, and plans
promote the Las Vegas Market to international audiences.
Construction excavation of the 57-acre World
Market CenterSM site began Sept. 29. Upon completion, the Las
Vegas Market will be the west coast’s largest and most
comprehensive home furnishings complex encompassing 7.5 million
square feet and will showcase every aspect of the design trade
including home furnishings, decorative accessories, lighting,
area rugs, and related segments. The $1 billion home furnishings
and convention center is the largest non-gaming commercial
construction project in Las Vegas. Phase One’s permanent
facility, opening in July 2005, is already fully leased and has
attracted 228 permanent showroom tenants.
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