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Fewer than half of respondents believe that
diversity is part of the corporate culture of their respective
employers
Most employees believe that diversity is good for business, but fewer than a
third believe that their company has an effective diversity initiative. What's
more, 12 percent of employees surveyed said they believe that their company is
at risk for a diversity-related lawsuit.
Those are just some of the findings of a study released today by the
National
Urban League, the country's oldest and largest community- based organization
devoted to advancing equal opportunity.
The two-year study, called "Diversity Practices that Work: The American Worker
Speaks," surveyed more than 5,500 American workers to capture employees' views
on diversity. To provide guidance to employers as they seek to attract and
retain a diverse mix of employees, the study also outlined some diversity
practices the employees deemed most effective.
Fully 80 percent of survey respondents report being comfortable working in
diverse teams, and a great majority (65 percent) believes diversity improves
creativity and innovation. Still, fewer than half (45 percent) believe that
diversity is part of the corporate culture of their respective employers, and
only 32 percent believe their company has an effective diversity initiative.
Moreover, executives' perceptions about diversity are 28 percent more favorable
than those of the overall workforce.
"After decades of well-intentioned investment by businesses, it's clear we still
have a long way to go," said Marc H. Morial, president and chief executive
officer of The National Urban League. "This study will help the National Urban
League offer effective guidance to business developing diversity practices
because we've gone right to the source - the employees for whom companies design
such initiatives."
The study, thought to be the most comprehensive survey of employee opinions on
the topic, found that workers tended to have more favorable perceptions of
diversity initiatives at companies where:
-- Leaders demonstrate a personal commitment to diversity and hold themselves
and others accountable.
-- Diversity training increases diversity awareness and provides a link to
improving business results.
-- There is an established track record for recruiting people of diverse
backgrounds.
-- Employees earn rewards for their contributions in diversity.
The study highlights eight companies demonstrating highly valued diversity
practices. It randomly chose more than 400 employees at each such company to
share views on their company's diversity initiatives. The study then compares
these views to a stratified random sampling of more than 2,100 American workers.
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