Red Friday’ is not a political agenda. Instead, this is a way to show our support for the men and women in the U.S. military who put it all on the line for our country every day.
Ken Butler, President, Aaron’s Sales & Lease Ownership

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Aaron’s has created large signs to post in every Aaron’s Sales & Lease Ownership location throughout the country and it will promote the effort in various other marketing campaigns. (click image to enlarge)

Ken Butler (far left) poses with Aaron’s associates honoring “Red Friday” during a recent store visit in Indianapolis.

Aaron Rents' (RNT) announced it's endorsement and participation in “Red Friday”. “Red Friday” is a grass-roots campaign to show support for our nation’s military members fighting overseas by wearing red clothing each Friday until U.S. troops return from combat.

Ken Butler, President of Aaron’s Sales & Lease Ownership said, “Red Friday’ is not a political agenda. Instead, this is a way to show our support for the men and women in the U.S. military who put it all on the line for our country every day. Each Friday, more than 10,000 Aaron’s associates will be wearing red and I encourage everyone else who lives in the land of the free because of the brave to do the same.”

Aaron’s has created large signs to post in every Aaron’s Sales & Lease Ownership location throughout the country and it will promote the effort in various other marketing campaigns, as well. The “Red Friday” idea originated with the Special Forces Association, a military support group. The campaign has gained momentum in recent weeks, thanks to widespread forwarding of the concept via the internet. Aaron’s is the first major national corporation to embrace the concept and extend it by asking associates to also wear white shirts on Wednesday and blue shirts on Thursday to show solidarity with our nation’s military.

See 468 photos from the 2006 Aaron's Sales and Lease Ownership National Managers Meeting here.