Any type of change is a challenge in the beginning. People enjoy their comfort zone, and often don't want to deviate from it. Be that as it may, breaking out of the comfort zone is often necessary to advance, and progressive RTO owners understand this.

Dan Jobrack, DATATrue. photo © RTO Online. See RTO Online's video podcast interview with Dan Jobrack here.

By Dan Jobrack, Executive V.P, DATATrue

At the recent Nationwide Primetime! Buying Show, Eugene Sacco, CEO of DATATrue, was asked for his recommendation on how to motivate RTO employees to use a new product such as DATATrue?

His answer can be summarized by saying that it is important to remember that people are resistant to change. It is part of human nature. The key to facilitating change is the decision maker's initial mindset. "Commitment to change is a mind-set of doing whatever it takes to effectively implement change," (Robert Keinter & Angelo Kinicki, 2007). In simple terms: You made a decision to use a product because you researched it and found it to be important to your long term business success. Sometimes it simply takes putting the foot down and saying "it is a ‘must-use' so we can continue to perform in our business for the reasons we got into business in the first place; PROFIT!"

DataTrue is a provider of a high-tech real-time customer information verification system developed a system specifically for rent to own companies. See RTO Online's video podcast interview with Dan Jobrack here.

Any type of change is a challenge in the beginning. People enjoy their comfort zone, and often don't want to deviate from it. Be that as it may, breaking out of the comfort zone is often necessary to advance, and progressive RTO owners understand this. I often hear dealers in the RTO industry discuss the need to think outside the box. To insist on positive change, is to think outside of the box.

Change comes in three distinct forms: Adaptive Change where a re-introduction of a familiar practice is desired. This practice generally has a very low degree of complexity, cost and uncertainty and experiences the least level of resistance for change. Innovative Change is when a new practice to an organization is made and shares a middle level of both complexity and resistance. Then there is Radically Innovative Change that is on the high end of complexity and resistance.

The introduction of the DATATrue product line generally finds it roots in both adaptive change and innovative change. Almost all RTO and Payday Loan Companies have a written policy stating that information must be verified before a transaction can be issued, so the DATATrue service can't be considered radical. But then again a lot of employees simply just don't verify as they should, costing managers, owners and companies untold amounts of bottom- line loss. DATATrue is more a reintroduction and innovative improvement since the all-in-one service is new to the industry.

Any change in an organization requires a view of the "big picture." Just consider your losses or all the times you were frustrated, or even angry, by a person who ripped you off. How often is it because you were lied to at the time you did the initial transaction? How often have you told yourself - "If I or my employees had only verified the information or banking relationship before the product left the store, I wouldn't be collecting on it now?" These types of questions are excellent motivators to embrace verification change.

Another motivator to embrace change can be summed up by asking a simple question: "Why does this organization exist?" If the answer doesn't include profitability then you are doing okay. But if profit is somewhere in the equation and you have been "taken to the cleaners a time or two" in the past, then perhaps it is time to consider how a change such as DATATrue can help you to get your bottom line back IN line!

For more information about DATATrue or to see the Real Time Information Verification System demonstrated live for you at no cost, contact Dan Jobrack at djobrack@datatrue.net or call Dan at 209.951.9375.

The DataTrue demo is designed to teach an observer what the DataTrue process looks like, how fast and simple it is to operate and, most importantly, it's value to the RTO bottom line. Some of the features reviewed during a Demo are:

- DataTrue Basic – DataTrue's primary real-time information verification service with individual transactions for 97 cents each.
- DataTrue VISA/POS – NSF solution for RTO's that accept check payments. With the DataTrue Visa/POS service, users can access a customer bank account up to 9 times to check the account balance, leaving NO footprint. If/when funds are available, users can freeze the funds & they will be transferred to the user's account automatically. There are more banks that allow this, then don't.
- DataTrue ACH – If it turns out to be a bank that doesn't allow fund freezing, users can still use DataTrue to ACH funds from any banking institution and lower the back end loss from NSF items.
- Transferring to 3rd party collections
- Credit Report review (with and without a score)
- Reference Verification and Social Security Search Services