In addition to the three RimTyme franchises already in operation, another two stores are planned to open in December and ColorTyme plans to launch between six and ten corporate-owned stores by the end of 2008.

Savell began his career in rent-to-own more than 20 years ago. He gained his status as a wheel rental pioneer in 1994 when he and a business partner ventured into uncharted territory by offering tires for rent.

ColorTyme announced that Scott Savell, a pioneer in the wheel and tire rental industry, has accepted their offer to be a part of the company’s expansion of RimTyme, ColorTyme’s custom wheel rental division. Beginning December 1, Savell, who is based in Brownwood, will be a major contributor to RimTyme’s growth strategy including development of corporate-owned stores as well as franchise development.

ColorTyme’s approach to expanding RimTyme is three-pronged: Franchise development, store acquisitions and corporate store development. In fact, the first store acquisition and conversion to RimTyme will be Savell’s own American Tire Rentals, based in Temple, Texas. In addition to the three RimTyme franchises already in operation, another two stores are planned to open in December. The company plans to launch between six and ten corporate-owned stores by the end of 2008.

Savell began his career in rent-to-own more than 20 years ago. He gained his status as a wheel rental pioneer in 1994 when he and a business partner ventured into uncharted territory by offering tires for rent. The model proved to be a success. Savell became known as an industry expert as the tire rental concept began to take root and garner interest from other RTO entities. Savell supervised more than 40 custom wheel franchises before co-founding Premier Wheel Rentals, a division of The Premier Companies, three years ago.

"I really enjoyed my time and the friendships I developed over the past three years at Premier," said Savell. "When I accepted the position with ColorTyme in early November, I saw the opportunity to take the wheel and tire rental industry to new levels with a company that shared a similar philosophy on capturing the lion’s share of the market which will see major growth over the next 10 years," he continued. "Being able to work with a company that has the desire and financial backing to capitalize on this opportunity is a dream come true."

Savell told RTO Online , "I have always believed that a mix of company-owned and franchise locations is necessary for the growth of a national custom wheel rental company."

"We saw the extreme growth potential of the custom wheel rental industry and determined that RimTyme has a place in the growth of this niche market," said Bloom. "We knew we would need to hire a big gun to lead the effort and Savell was the obvious choice. His expertise in this market is second to none and we’re glad to have him join our RimTyme team."

ColorTyme operates over 200 locations and is the oldest franchised rent-to-own / rental purchase company in the United States.