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Rent Way Names Bill Short Senior VP Operations
RTO Online
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Rent Way founded by William Morgenstern in 1981
Current 10Q Aug 9, 2002
10Q, May 14 2002
William Morgenstern, CEO
Began his rent to own career in 1979 as a Rent-A-Center store manager in Ft. Worth, Texas.
William A. McDonnell, VP, CFO
Prior to coming to Rent Way, McDonnell was a director in the Global Distribution Group for the Bank of Montreal.
Ron DeMoss, VP and General Counsel
Began rent to own career in 1990 as a corporate counsel for Rent-A-Center. Involved in the enactment of rental-purchase legislation in 11 states. Chairman of APRO's Government Relations Committee spearheading HR1701
John A. Lombardi VP, Corporate Controller and Chief Accounting Officer
Former EVP & CFO of Northstar Health Services and specialty consulting services of Arthur Andersen LLP

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Bill Short
Sr. VP OPs
"My team will make Rent Way the best
Rent to Own in America to work for"

Rent Way announced the appointment of William (Bill) Short as Senior VP, Operations. Mr. Short replaces Jeff Underwood, who has been re-assigned as Divisional VP, Florida.

Bill Short is describe by Bill Morgenstern, Rent Way CEO...

Bill Morgenstern

"Bill is a top operator in our business. He brings the leadership, discipline, and focus we need right now"

One of Mr. Shorts first tasks, will be to re-evaluate the companies compensation package.

Bill Short
Sr. VP OPs

"We have identified an immediate need to align our compensation and incentive programs more closely with the strategic plans for the company"

This re-evaluation will focus on 'field level' management, and include refinement of "acceptable standards for individual store performance".

Mr. Short has earned rapid advancement within Rent Way during his 6 year tenure. He was hired away from a 12 year career at rival Rent A Center in 1996. His first assignment was performing 'due diligence' for Rent Way acquisitions. From there he spent a year as Regional Manager and was promoted to Divisional Vice President over 230 stores. Mr. Short was then promoted to Executive VP with responsibility for half of Rent Way locations, and is now Senior Vice President Operations.

Best Quote...

Bill Short
Sr. VP OPs
"Bill Morgenstern isn't the only one who
wants to see Rent Way grow to $1 billion
in sales over the next 4 to 5 years while
maintaining 14% plus operating margins"

One gets the feeling this is not Mr. Shorts last promotion...

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